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Decathlon

The Lycra Company accelerates on recycled, bio-sourced fibres

by Lionel Rogers
The Lycra Company accelerates on recycled, bio-sourced fibres

Translated by Nicola Mira Published Jan 31, 2024 The Lycra Company is going through a sea change. After recently appointing a new CEO, following its exit from the Shandong Ruyi …

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From product sheets to design, AI is changing the fashion industry

by David Johnson
From product sheets to design, AI is changing the fashion industry

Translated by Cassidy STEPHENS Published Jan 2, 2024 While the general public is beginning to embrace generative AI which, simply put, offers personalised texts and images, the fashion and luxury …

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The 10 best CBC Sports long reads of 2023

by Virginia Chavez
The 10 best CBC Sports long reads of 2023

At its core, storytelling is an art form. In sports reporting, a breaking news story or even a game recap answers the basic questions: who did what and where they did …

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After leading Canadian men back to Olympics, Gilgeous-Alexander voted CP male athlete of the year

by Virginia Chavez
After leading Canadian men back to Olympics, Gilgeous-Alexander voted CP male athlete of the year

There’s one more feather for Shai Gilgeous-Alexander’s cap to end 2023. The basketball star from Hamilton, Ont., is The Canadian Press male athlete of the year. The 25-year-old received 12 votes, …

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When it comes to athletics in 2024, Canada truly blessed with depth of field

by Virginia Chavez
When it comes to athletics in 2024, Canada truly blessed with depth of field

Early one weekday evening in August of 2009, I hustled up an embankment outside Olympiastadion Berlin, trying to reach a flag vendor’s tent before the start of the evening session …

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Decathlon allegedly continued to deliver apparel to the purchaser of its Russian stores

by Lionel Rogers
Decathlon allegedly continued to deliver apparel to the purchaser of its Russian stores

By AFP Translated by Roberta HERRERA Published Dec 19, 2023 The French sports and leisure goods conglomerate reportedly continued to supply clothing to the Russian acquirer of its outlets, particularly …

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The tech to recycle clothes is only just being invented

by Lionel Rogers
The tech to recycle clothes is only just being invented

By AFP Published Nov 1, 2023 The vast waste and pollution caused by the fashion industry has made recycling clothes a top priority, but only now are simple tasks like …

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Decathlon poaches new CMO from Google

by Lionel Rogers
Decathlon poaches new CMO from Google

Translated by Nicola Mira Published Oct 10, 2023 Decathlon has hired a new senior executive. Following the appointment of Jimena Almendares as head of digital, the French sporting goods retailer founded …

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Asics collaborates with Charlotte Cardin, reaching more women

by Lionel Rogers
Asics collaborates with Charlotte Cardin, reaching more women

Translated by Cassidy STEPHENS Published Oct 3, 2023 While female runners are no strangers to Asics, the brand also wants to win over sneaker enthusiasts. To gain notoriety among a …

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