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e.l.f cosmetics

e.l.f. Sun Boss Gloss SPF 25 Review

by David Johnson
e.l.f. Sun Boss Gloss SPF 25 Review

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our …

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Apple Vision Pro Shopping Features

by Lionel Rogers
Apple Vision Pro Shopping Features

It’s hard to express what felt more real as I shopped on the Apple Vision Pro headset for the first time — the virtual try-on that allowed me to sift …

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E.l.f. Soft Glam Foundation Review With Photos

by David Johnson
E.l.f. Soft Glam Foundation Review With Photos

POPSUGAR Photography | Renee RodriguezPOPSUGAR Photography | Renee Rodriguez Every editorial product is independently selected by our editors. If you buy something through our links, we may earn commission. I …

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E.L.F. Bronzing Drops Review — See Photos

by David Johnson
E.L.F. Bronzing Drops Review — See Photos

When I started working at Allure in 2018, I was immediately dubbed as the resident self-tanner guinea pig. That’s because I love to be tan. I’m always the editor everyone …

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E.l.f. Cosmetics Bronzing Drops Review With Photos

by Lionel Rogers
E.l.f. Cosmetics Bronzing Drops Review With Photos

POPSUGAR Photography | Taylor AugustinPOPSUGAR Photography | Taylor Augustin Every editorial product is independently selected by our editors. If you buy something through our links, we may earn commission. I’m …

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If All Else Fails, Jennifer Coolidge Has a Promising Career As a Makeup Artist

by David Johnson
If All Else Fails, Jennifer Coolidge Has a Promising Career As a Makeup Artist

Allure: What’s your favorite beauty tip to ignore? Coolidge: I don’t like people telling me you have to do anything in order, because it doesn’t really apply to me. I …

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15 Best Concealers for Dry Skin 2023 That Won’t Crease

by David Johnson
15 Best Concealers for Dry Skin 2023 That Won’t Crease

Finding the best concealers for dry skin might feel like an impossible task, especially if you’re in the market for something that checks all the boxes — doesn’t crease, never …

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15 Best Eyeshadow Palettes of 2023, Tested by Makeup Artists & Editors

by David Johnson
15 Best Eyeshadow Palettes of 2023, Tested by Makeup Artists & Editors

When it comes to highly coveted makeup drops, nothing tugs at the heartstrings of beauty lovers quite like the best eye shadow palettes on the market. Aesthetically, they’re a feast …

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E.L.F. Beauty Will Acquire TikTok-Viral Brand Naturium for $355 Million

by David Johnson
E.L.F. Beauty Will Acquire TikTok-Viral Brand Naturium for 5 Million

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission. Naturium’s body washes flooded …

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