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Earned media

You Can Better Sway Your Audience With This Marketing Strategy

by Edgar Davis
You Can Better Sway Your Audience With This Marketing Strategy

Opinions expressed by Entrepreneur contributors are their own. Can influencers be reporters? Do old-school tactics of getting the latest scoop still work? How is a story told in this era …

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Male sports media disgraces itself in attempts to cover Caitlin Clark’s rookie WNBA season

by Virginia Chavez
Male sports media disgraces itself in attempts to cover Caitlin Clark’s rookie WNBA season

Any question whether Caitlin Clark, the star rookie with the WNBA’s Indiana Fever, brings the best out of her opponents vanishes with a close look at the stats. Clark, who …

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What CEOs Need to Know About the True Power of Earned Media

by Anas Siddiqui
What CEOs Need to Know About the True Power of Earned Media

Opinions expressed by Entrepreneur contributors are their own. Being part of the C-suite in any company is a monumental responsibility that demands a diverse skill set and a deep understanding …

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