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Email Marketing

5 Types of Email Addresses Are Ruining Your Marketing ROI — Here’s What You Must Do to Avoid Them

by Edgar Davis
5 Types of Email Addresses Are Ruining Your Marketing ROI — Here’s What You Must Do to Avoid Them

Opinions expressed by Entrepreneur contributors are their own. Is your email engagement dropping off lately? You may think your content is the culprit, but consider this: your emails could be …

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Do People Report Your Emails as Spam? Here Are 6 Mistakes You Could Be Making

by Anas Siddiqui
Do People Report Your Emails as Spam? Here Are 6 Mistakes You Could Be Making

Opinions expressed by Entrepreneur contributors are their own. If your emails are getting lots of spam reports, you’ve probably developed the reputation of a spammer. Email service providers (ESPs) may …

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How to Determine The Ideal Length of Your Marketing Emails Your Customers Will Actually Read

by Anas Siddiqui
How to Determine The Ideal Length of Your Marketing Emails Your Customers Will Actually Read

Opinions expressed by Entrepreneur contributors are their own. Email marketing is booming: last year, 52% of marketers said their campaign’s return on investment (ROI) doubled, while 5.7% of marketers experienced …

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How to Craft Landing Pages That Convert Clicks into Customers

by Anas Siddiqui
How to Craft Landing Pages That Convert Clicks into Customers

Opinions expressed by Entrepreneur contributors are their own. Marketing campaigns need more than just clicks to succeed. While well-targeted audience segments, cost-efficient ads and effective CTAs might drive substantial traffic, …

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How to Get People to Open – And Read – Your Emails

by Edgar Davis
How to Get People to Open – And Read – Your Emails

Think about the last time a brand emailed you. Did you open the email? Did you read the whole thing? Did it drive you to buy something or engage with …

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This Entrepreneur’s Top Tips for Email Marketing That Sells

by Anas Siddiqui
This Entrepreneur’s Top Tips for Email Marketing That Sells

Opinions expressed by Entrepreneur contributors are their own. Adam Ochstein, CEO of Fishbowl, is an advocate for the enduring power of email marketing and data-driven personalization. Through his insights and …

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6 Ways to Manage Your Email List Like a Pro

by Anas Siddiqui
6 Ways to Manage Your Email List Like a Pro

Opinions expressed by Entrepreneur contributors are their own. Savvy entrepreneurs recognize the enduring power of email marketing. With an ROI of up to $45 for every dollar spent, it helps …

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This One Thing Is the Secret to Higher Email Open Rates

by Anas Siddiqui
This One Thing Is the Secret to Higher Email Open Rates

Opinions expressed by Entrepreneur contributors are their own. By next year, people around the world will send and receive 376 billion emails every day. Inboxes are jam-packed, so capturing your …

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3 Email Changes Google and Yahoo Will Require You to Adopt By February 1st

by Edgar Davis
3 Email Changes Google and Yahoo Will Require You to Adopt By February 1st

Opinions expressed by Entrepreneur contributors are their own. Are you sending more than 5,000 daily emails to Gmail and Yahoo users? If you are, you’ll have to make some changes …

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3 Ways to Personalize Your Marketing for Higher Engagement

by Anas Siddiqui
3 Ways to Personalize Your Marketing for Higher Engagement

Opinions expressed by Entrepreneur contributors are their own. In the early 2000s, Starbucks made writing customers’ names on cups a standard. Every time you ordered a drink, the barista would …

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