Why The Pencil Skirt Trend is About to Go Viral (Again)
Remember the summer of 2021? We emerged from the lockdown stasis with the promise of a “hot girl summer”, and true to form the runway delivered, making a hero of the …
Emerging Trends
Quilted Jackets Are About to be Everywhere Again—These 18 Are the Absolute Best
As we work our way through this drizzly autumn, I am more grateful than ever that weather-resistant outerwear happens to be as stylish as it is sensible. For better or for …
Best Wardrobes in Britain: Nina Hopkins
Nina Hopkins is one of the few women we have interviewed who can boast not only one but two of the best wardrobes in Britain; she quite literally has two wardrobes (one …
11 London Fashion Week Trends That’ll Be Everywhere in 2024
In the blink of an eye, another London Fashion Week chapter has come to a close but, my, what a season it was! Fashion types converged on the city, soaking in five days of captivating shows, …
The Row Ballet Flats Are Fashion’s Favourite Shoes for 2023
You’ll probably be unsurprised to hear that the shoes in question come from luxury, Olsen twins–owned label The Row. After all, their track record for creating the most coveted shoes is …
The Best H&M, Mango and Arket Boots For Autumn 2023
With the up and down summer we’ve had with more cool days upon us, it’s clear that boot season is close. And lucky for us, high-street stores haven’t held back in offering up …
8 French Autumn Trends Gallic Girls Are Backing for 2023
I spent a significant amount of my time studying the wardrobes of French women: what they wear to weddings, which jeans they prefer, the brands they regularly shop and so …
Jacket Trends 2023: 6 Styles That Will Dominate This Autumn
I recently found myself rewatching the documentary The September Issue for the hundredth time—you know, the one which follows American Vogue staffers (specifically Anna Wintour) and offers a glimpse into …
The 7 Best Autumn Jackets to Wear This Season
We’ve come to the end of a rather lackluster British summer, which can only mean one thing: It’s time to start thinking about jackets. You can keep your pumpkin spiced lattes …
3 Major Autumn Trends at Zara, & Other Stories and Mango
At Who What Wear, we strive to be at the forefront of fashion and to always bring you the latest in fashion trends straight from the shows. But it’s abundantly …