Eudon Choi Resort 2025 Collection
Following a period of recession—and with the challenging retail climate more broadly—the past year has tumultuous for pretty much every independent brand in London. And while Eudon Choi has been …
Eudon Choi
From Boardroom to Wine Bar
Since the founding of his brand, Eudon Choi has shied away from defining his customer — until this season. “It’s about the attitude toward the garment rather than the age …
Eudon Choi Pre-Fall 2024 – WWD
Eudon Choi’s 2024 pre-fall collection was a meditation on the brand’s pragmatic wardrobe staples of sleek suiting with a subversive twist. Choi said he was inspired by the paintings and …
Eudon Choi Pre-Fall 2024 Collection
In recent years, Eudon Choi has taken to approaching his pre-fall and resort collections as palate cleansers. His inclination has been to present what is (at least at first glance) …