Zara Best Sellers: The 8 Pieces Everyone Wants Right Now
Here at Who What Wear, we have access to some pretty interesting data. No, not how many Deliveroos you’ve had this week or the number of texts you sent to your ex on …
Fashion Trends
How Cartier’s Juste un Clou Bangle Became a Cult Buy
Founded in Paris in 1847, what once was a small workshop has gone on to become one of the, if not the, most iconic jewellery brands in history. Cartier worked closely …
The 6 Best Investment Designer Bags You Can Buy
Of course, any designer handbag purchase is a big one, and maybe you like the idea of rationalising the price by thinking about its eventual resale yield. Still, perhaps this …
10 European Summer Fashion Trends I’ll 100% Be Trying
People in Europe, especially the countries that are closer to the equator, really know how to dress for summer, their looks anchored with an effortlessness that’s difficult to emulate. Difficult, …
7 Summer Jeans Outfits You’ll Want to Wear on Repeat
Although jeans aren’t typically deemed warm-weather wear, there’s something about an English summer (or lack thereof) that heightens my appreciation of the jeans-and-top formula. Like a throw-on crew-neck T-shirt or a compact …
7 Anti-Trend Outfits I’m Copying From Fashion People
In a world where can trends are born in an instant and can die just as quickly, it’s little wonder that the term “anti-trend” has become so appealing. As editors, we naturally …
The Best Amazon Prime Deals Our Editors Are Shopping
Depending on the kind of shopper you are, the three little words “Amazon Prime Day” may cause delight or sheer terror. We love a great deal as much as the next …
TikTok’s “Yacht Girl Summer” Is a Trend I Can Get Behind
Between the balletcore, “old money” and “tomato girl” aesthetics, we’re spending summer 2023 in pretty flats, blazers and shirred dresses, and swapping Y2K grunge for Gen Z’s take on luxury dressing. But, …