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GenZ

She Started a Multimillion-Dollar Business That Knows Gen Z

by Anas Siddiqui
She Started a Multimillion-Dollar Business That Knows Gen Z

In 2009, 18-year-old Amanda Zuckerman was shopping for college dorm room supplies with her mother Karen when “[they] were really surprised to find that stylish twin XL bedding and everything …

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Gen Z-Focused Side Hustle Leads to $40M+ Investment

by Edgar Davis
Gen Z-Focused Side Hustle Leads to M+ Investment

This Side Hustle Spotlight Q&A features Dylan Diamond, co-founder and CEO of Saturn. Diamond and his co-founder Max Baron launched Saturn, the calendar app “that supports the complexities of the …

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How to Build Lasting Brand Loyalty and Trust With Gen Z

by Anas Siddiqui
How to Build Lasting Brand Loyalty and Trust With Gen Z

Opinions expressed by Entrepreneur contributors are their own. Gen Z is a digitally native generation engaged with online shopping and social media. They value authenticity, social responsibility and unique experiences. …

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Top Career Motivations of Gen Z and Reasons They Choose an Employer

by Anas Siddiqui
Top Career Motivations of Gen Z and Reasons They Choose an Employer

Opinions expressed by Entrepreneur contributors are their own. In the dance of generations at work, Gen Z holds the floor now. They will be the fastest-growing generation in the workforce …

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Gen Z Is Choosing Trade Schools as a Fast Track to Business

by Edgar Davis
Gen Z Is Choosing Trade Schools as a Fast Track to Business

It’s no secret that Gen Z is entrepreneurial, with research showing that the majority would take a social media creator job over a standard 9-to-5. Nearly half are going the …

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Why Leaders Today Need to Foster a Blameless Culture to Boost Workplace Productivity — And How

by Edgar Davis
Why Leaders Today Need to Foster a Blameless Culture to Boost Workplace Productivity — And How

Opinions expressed by Entrepreneur contributors are their own. We have arrived at a nexus point in the relationship between employees and employers where two shifts are reshaping the traditional hierarchical …

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Gen Z Is Putting in the Extra Work — On Their Side Hustles

by Anas Siddiqui
Gen Z Is Putting in the Extra Work — On Their Side Hustles

Gen Z, the generation designated by the U.S. Census as born from 1997 to 2013, has been standing out in the workforce for the wrong reasons: 74% of managers find …

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