gross merchandise volume Archives

Tencent’s e-commerce drive takes off in 2023 on the back of super app WeChat’s short video and live streaming function

WeChat’s short video and live streaming function enabled the platform to record nearly triple gross merchandise volume (GMV) in 2023, according to information released on Thursday during the app’s annual …

Alibaba steps up Singles’ Day promotion with group of live streamers persuading consumers to shop for low-priced goods on its platforms

by Anas Siddiqui

Among the live streamers who helped launch the Alibaba e-commerce unit’s campaign at 8pm on Tuesday via Taobao Live, a dozen of them – including top influencer Austin Li Jiaqi …