YouTube unleashed an influential generation of new internet celebrities in 2007 when it started to share ad revenue with select video creators. For the past couple of years, a snippet …
The right strategies can elevate a brand’s presence and engagement to unprecedented heights. One such potent strategy is influencer marketing, a domain that is becoming increasingly competitive and innovative. According …
The internet’s favorite “It” girls have officially teamed up. Sofia Richie Grainge and Djerf Avenue, the Scandi fashion label founded in 2019 by Swedish model-influencer Matilda Djerf (with cofounder Rasmus …
Kerwin Frost may have partnered with everyone from Adidas and Off-White to Palm Angels and Moncler, and while he may be hanging with the fashion crowd, he’s never lost his …
Lilhari believes that his endorsed, stealth political videos can be a significant factor in the upcoming elections. A majority of his Instagram’s reach is among the 16-24 age group. “My …
The influencer marketing industry is worth $21.1 billion. As we step into 2024, brands looking to harness the potential of this marketing medium should invest time and effort into finding …
“Whenever my 6-year-old daughter gets asked what she wants to be when she grows up, she says, ‘An influencer.’ The thought of it freaks me out. What should I do?” …
Lauren: Our guest this week is Taylor Lorenz. Taylor is a prominent technology journalist at The Washington Post, and she’s the author of a new book called Extremely Online: The …
In aerial footage, a crowd throngs a bus, hurling chairs and water bottles. On the ground, a young man dances on a car while onlookers kick out its windows; from …
A trash jar can amplify that personal focus, since keeping one requires such extreme attentiveness to one’s consumption patterns. Kellogg says it’s simply not worth putting all your energy into …