TOLEDO, Spain — Launched in November, Banijay Branded Entertainment (BBE), has closed strategic partnerships aligned with software, insights and data company, Launchmetrics, and Banijay Iberia’s creative agency IMA, in order …
In the fast-evolving world of fashion, Gen Z is proving to be a game-changer, compelling luxury, premium and mass market brands to rethink their marketing strategies, according to the latest …
By AFP Published May 14, 2024 The return of mega-concerts since the Covid-19 pandemic, with Beyonce and Taylor Swift leading the way, has highlighted the lucrative links between fashion brands …
Translated by Cassidy STEPHENS Published Mar 26, 2024 Paris Fashion Week, dedicated to women’s ready-to-wear, has once again confirmed its leadership in terms of audience figures. The collections for Autumn-Winter …
Paris Fashion Week is going from strength to strength in the run-up to the Olympic Games. The fall ready-to-wear shows in the French capital generated $425.5 million in media impact …
Billie Eilish has made a name for herself with her moody yet forceful music, almost as much for her unique, androgynous, street-centric dressing style. Recently at the Golden Globes, the …
Translated by Cassidy STEPHENS Published Nov 15, 2023 In October 2021, Mark Zuckerberg announced the advent of the metaverse, and even renamed the Facebook group Meta. Fashion brands and luxury …
Translated by Roberta HERRERA Published Oct 27, 2023 The specialist company in data analysis within the fashion, luxury, and beauty industries has solidified its team structure by appointing Margot Lasseigne …
Translated by Nicola Mira Published Oct 25, 2023 The Paris women’s ready-to-wear fashion week has once again confirmed it is the world’s top fashion event, attracting the attention of a …
Paris burnished its fashion-capital crown this season, broadening its lead on other fashion cities with a 30 percent year-over-year leap in its media impact value for the spring 2024 collections. …