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loyalty

Why Successful Brands Should Embrace Radical Transparency

by Edgar Davis
Why Successful Brands Should Embrace Radical Transparency

Opinions expressed by Entrepreneur contributors are their own. In today’s marketplace, consumer trust has become paramount for businesses seeking lasting success. A study by Edelman found that 81% of buyers …

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British constumers want more than just rewards

by Jane Adams
British constumers want more than just rewards

The number of British people who expect to be rewarded for their loyalty to brands has increased significantly in the last three years. Young adults aged 18 to 24 are …

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The 4-Step Secret to Exceptional Customer Service

by Edgar Davis
The 4-Step Secret to Exceptional Customer Service

Opinions expressed by Entrepreneur contributors are their own. A successful CEO recently asked my customer service consulting and training practice to help him with a customer service puzzle that his …

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Opinion | Why the psychology behind year-end bonuses is flawed

by Anas Siddiqui
Opinion | Why the psychology behind year-end bonuses is flawed

“A company can last long when its employees are healthy,” said Lin Zhiyong, the company’s chairman, who is an avid mountain climber and who reached the summit of Mount Everest …

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