3 Ways to Attract Media Coverage
Opinions expressed by Entrepreneur contributors are their own. You’re press-worthy. How do you feel when you read that? If your initial reaction is to shrink back and question it, you’re …
Marketing
Why Successful Businesses Embrace Affiliate Marketing
Opinions expressed by Entrepreneur contributors are their own. Even though the marketing world has seen some significant new trends and technologies, one strategy has impressively risen in popularity in recent …
How Top Sellers Anticipate Customer Needs
Opinions expressed by Entrepreneur contributors are their own. Only 54% of sales professionals go beyond selling their product and help buyers solve a problem or achieve a goal, according to …
How Was Amazon’s Pre-Holiday Prime Day?
Opinions expressed by Entrepreneur contributors are their own. Generally, there’s a lull in sales during October. Unless your products relate to Halloween, they aren’t flying off the shelf. The tide …
The Best Holiday Marketing Strategy for Amazon Sellers
Opinions expressed by Entrepreneur contributors are their own. The Amazon Marketplace is flooded with advertisers around the holidays that wouldn’t normally be there. This makes getting visibility from holiday shoppers …
CEO-CMO Divide Has Impact on Company Success: Report
Many chief executive officers (CEOs) and chief marketing officers (CMOs) have different perspectives on the role of marketing, and that disconnect is hindering growth, a McKinsey survey found. McKinsey found …
Why Brands Still Belong on Social Media Despite the Changing Landscape
Opinions expressed by Entrepreneur contributors are their own. In the dynamic digital landscape, the role of social media is continually evolving. Today, an estimated 4.9 million people globally are on …
Bombas Is the Most Successful ‘Shark Tank’ Brand. Here’s Why.
It was 2014 when Bombas‘ co-founders Randy Goldberg and David Heath found themselves on the set of Shark Tank‘s sixth season. Three, two, one went the countdown. They walked through …
Why Subscription Models Will Be the New Normal for Social Media
Opinions expressed by Entrepreneur contributors are their own. So far, we’ve all enjoyed free, ad-supported social media platforms, but that could be changing. Many platforms have seen their ad revenues …
An iPhone that isn’t the iPhone 15 is selling fast in Japan
Apple released the iPhone 15 last month, with the new device offering two screen sizes of 6.1 inches and 6.7 inches. The arrival of the latest iteration of the tech …