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mass-market brand

China EVs: Xpeng unveils Mona brand with eye on mass-market buyers, global leader BYD

by Anas Siddiqui
China EVs: Xpeng unveils Mona brand with eye on mass-market buyers, global leader BYD

Xpeng unveiled its first model under the new Mona sub-brand, as the Chinese electric-vehicle (EV) maker targets the compact car segment and market leader BYD. The M03 pure electric compact …

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Chinese EV maker Nio pledges to avoid price war to maintain premium aura, even after launching mass-market brand Onvo

by Anas Siddiqui
Chinese EV maker Nio pledges to avoid price war to maintain premium aura, even after launching mass-market brand Onvo

The new brand, which launched on Wednesday to take on models from Tesla and Toyota, will only offer promotions such as free battery swap services to lure customers, Li added. …

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