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Nike

Luxury, premium, and mass market brands adapt to Gen Z consumers

by Lionel Rogers
Luxury, premium, and mass market brands adapt to Gen Z consumers

In the fast-evolving world of fashion, Gen Z is proving to be a game-changer, compelling luxury, premium and mass market brands to rethink their marketing strategies, according to the latest …

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Nike layoffs reach its European headquarters in the Netherlands

by Lionel Rogers
Nike layoffs reach its European headquarters in the Netherlands

By Bloomberg Published Jun 5, 2024 Nike Inc. has cut staff in its European headquarters as part of a multiyear cost-cutting plan at the world’s largest sportswear company, according to …

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Super Eagles unveil stylish new jersey ahead of World Cup qualifiers

by Virginia Chavez
Super Eagles unveil stylish new jersey ahead of World Cup qualifiers

The Nigerian national football team, the Super Eagles, have unveiled their brand new jersey ahead of their upcoming World Cup qualifying matches against South Africa and Benin Republic. The sleek …

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H&M tops new ranking for emissions reduction progress, but work still to do

by Lionel Rogers
H&M tops new ranking for emissions reduction progress, but work still to do

H&M Group has announced that it came out top in a new Fossil Free Fashion ranking by the environmental organisation Stand.earth. The report assesses the progress brands are making in …

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Opinion | Why average runners don’t need to keep pace with hi-tech shoe advances

by Anas Siddiqui
Opinion | Why average runners don’t need to keep pace with hi-tech shoe advances

The next time you travel on the MTR, look down. The likelihood is that most of the passengers are wearing trainers. Designed for athletes and other sporty types, they have …

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Golden Goose can’t risk a shabby $3 billion IPO

by Lionel Rogers
Golden Goose can’t risk a shabby  billion IPO

By Bloomberg Published May 31, 2024 Golden Goose Group SpA is seeking to list in Milan in an initial public offering that could value the maker of $500 distressed sneakers …

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Dick’s Sporting Goods defies woes of athletic-wear industry

by David Johnson
Dick’s Sporting Goods defies woes of athletic-wear industry

By Reuters Published May 30, 2024 ​Dick’s Sporting Goods Inc. raised its outlook for the year and reported sales that surpassed analysts’ estimates with strong demand for sports gear across …

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Olympic Gymnast Jordan Chiles Talks Nationals, Nike and Style

by David Johnson
Olympic Gymnast Jordan Chiles Talks Nationals, Nike and Style

With this weekend’s 2024 Xfinity U.S. Gymnastics Championships in Fort Worth is the last stop before the Olympic Trials, Jordan Chiles is raring to go to the Paris Games. The …

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Hoka-owner Deckers’ shares breach $1,000 mark for the first time

by David Johnson
Hoka-owner Deckers’ shares breach ,000 mark for the first time

Shares of Deckers Outdoor jumped as much as 14% to breach the $1,000 mark for the first time on Friday, as the footwear company posted upbeat fourth-quarter results, riding on …

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Lululemon hits bottom of S 500 as concern over outlook builds

by Lionel Rogers
Lululemon hits bottom of S 500 as concern over outlook builds

By Bloomberg Published May 24, 2024 A bleak start to the year for Lululemon Athletica Inc. worsened this week after the departure of a key executive exacerbated Wall Street’s concerns …

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