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& Other Stories

21 Expensive-Looking Knitwear Buys From & Other Stories, Arket and COS

by Lionel Rogers
21 Expensive-Looking Knitwear Buys From & Other Stories, Arket and COS

It’s official: winter has arrived, and our inner thermostats have switched from “oh where’s my jacket” into full-blown “bring on the cashmere” survival mode. Suddenly, our small selection of fine-knit jumpers and casual cardigans is …

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H&M’s Creator Studio launches fabric printing solution for AI-generated graphics

by Lionel Rogers
H&M’s Creator Studio launches fabric printing solution for AI-generated graphics

Translated by Nicola Mira Published Oct 26, 2023 Creator Studio, an on-demand fabric printing platform owned by the H&M group, has launched a solution enabling end consumers to create AI-generated …

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Why & Other Stories’ Mock-Neck Jumper Is a Best Seller

by Lionel Rogers
Why & Other Stories’ Mock-Neck Jumper Is a Best Seller

& Other Stories has always had one of the strongest knitwear sections on the high street. From cult-status varsity jumpers to sought-after cable-knit cardigans, whatever woolly moment you’re looking for, …

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I’m An & Other Stories Designer—3 High-Street Pieces I Rate

by Lionel Rogers
I’m An & Other Stories Designer—3 High-Street Pieces I Rate

After one of the most exhilarating London Fashion Week seasons we’ve had in a long while, team Who What Wear has just about settled back into our rudimental, fashion-writing routines. Aside …

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8 French Autumn Trends Gallic Girls Are Backing for 2023

by Lionel Rogers
8 French Autumn Trends Gallic Girls Are Backing for 2023

I spent a significant amount of my time studying the wardrobes of French women: what they wear to weddings, which jeans they prefer, the brands they regularly shop and so …

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3 Major Autumn Trends at Zara, & Other Stories and Mango

by Lionel Rogers
3 Major Autumn Trends at Zara, & Other Stories and Mango

At Who What Wear, we strive to be at the forefront of fashion and to always bring you the latest in fashion trends straight from the shows. But it’s abundantly …

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4 Transitional Summer Trends to Wear in Autumn

by Lionel Rogers
4 Transitional Summer Trends to Wear in Autumn

We’re stepping into the most wonderful time of the year (arguably), and no, I’m not talking about Christmas. I’m talking about autumn and winter fashion—the layers, the coats, the coffee …

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How To Wear The Flare Jeans Trends: 11 Chic Outfit Ideas

by Lionel Rogers
How To Wear The Flare Jeans Trends: 11 Chic Outfit Ideas

Here’s one thing I know for sure: whilst the amount of denim shapes and cuts are broad and often overwhelming, there is one style that has continued to show up across …

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I've Checked the Forecast–Here's the Best Rainy Day Pieces from & Other Stories

by Lionel Rogers
I've Checked the Forecast–Here's the Best Rainy Day Pieces from & Other Stories

I hate to break it to you, but the spells of sunshine that we’ve been waiting for aren’t predicted to last, and with bouts of rain and a drop in temperatures …

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The Best Babydoll Dresses For 2023

by Lionel Rogers
The Best Babydoll Dresses For 2023

SS23 catwalks clung to the sentiment of shrunken hemlines and models ushered down the runway in larger-than-life babydoll dresses, in the wake of the micro miniskirt. Cecilie Bahnsen and Simone Rocha were …

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