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Personalisation

Contentful acquire content personalisation and experimentation firm Ninetailed

by Jane Adams
Contentful acquire content personalisation and experimentation firm Ninetailed

Contentful, a composable content platform, has signed a definitive agreement to acquire Berlin-based Ninetailed, a structured content personalisation and experimentation specialist. This move will allow Contentful to offer its customers …

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Acquia expands digital experience platform with launch of digital experience optimisation solution

by Jane Adams
Acquia expands digital experience platform with launch of digital experience optimisation solution

Acquia, a specialist in open digital experience software, has expanded its digital experience platform, Acquia DXP, with the launch of Acquia Digital Experience Optimization (DXO). The new solution makes Acquia …

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AnalyticsIQ launches predictive solution to unlock consumer marketing preferences

by Jane Adams
AnalyticsIQ launches predictive solution to unlock consumer marketing preferences

AnalyticsIQ, a provider of predictive people-based data, is excited to announce its latest innovation in marketing data and analytics: ChannelIQ. This expansion and new addition to AnalyticsIQ’s comprehensive suite of predictive …

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Lack of customer data is major obstacle in reaping rewards of AI

by Jane Adams
Lack of customer data is major obstacle in reaping rewards of AI

Research from customer engagement platform Twilio has found that businesses are making good progress on implementing artificial intelligence (AI) to help power customer interactions, but are finding both a lack …

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Braze delivers new AI features to boost marketing efficiency and creativity

by Jane Adams
Braze delivers new AI features to boost marketing efficiency and creativity

Customer engagement platform Braze has unveiled several new AI features across its platform designed to inspire marketers’ creativity and increase efficiency in delivering more personalised, tailored experiences, all powered through …

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Consumers trust banking sector the most with personal data

by Jane Adams
Consumers trust banking sector the most with personal data

Thales, a global technology and security provider, has published the findings of its 2024 Thales Digital Trust Index which reveals that the banking sector is most trusted when it comes …

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8 in 10 Americans concerned about online data privacy, but 48% trust zero-party data collection

by Jane Adams
8 in 10 Americans concerned about online data privacy, but 48% trust zero-party data collection

With third-party cookie-less marketing nearly here, a new research report released today finds an overwhelming majority of Americans distrust brands when it comes to their data privacy. Attest, a leading …

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The future of marketing: 3 key trends set to transform the European landscape in 2024

by Jane Adams
The future of marketing: 3 key trends set to transform the European landscape in 2024

Matthew Biboud Lubeck, VP EMEA, Amperity, offers valuable insights into the challenges and opportunities that lie ahead. In the face of ongoing economic uncertainty, brands are gearing up for a …

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63% of marketers lack a clear plan for cookieless personalisation

by Jane Adams
63% of marketers lack a clear plan for cookieless personalisation

Despite Google’s announcement that it will begin phasing out support for third-party cookies in Chrome at the beginning of 2024, 63% of marketers still have no clear strategy for cookieless …

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