How to Evaluate Your PR Campaign’s ROI
Opinions expressed by Entrepreneur contributors are their own. Most businesses have to invest in public relations in one form or another these days. Whether they attempt it themselves or use …
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How To Explain Long-Lead Times to an Antsy Client
Opinions expressed by Entrepreneur contributors are their own. There was a time when it was standard in the PR world to wait weeks or even months to learn if a …
How to Use PR in Real Estate Marketing
Opinions expressed by Entrepreneur contributors are their own. Purchasing a new home is the biggest financial transaction most people make in their lifetime. Deals are closed with the help of …
4 Trends Defining the New Era of PR
Opinions expressed by Entrepreneur contributors are their own. The landscape of public relations is evolving at an unprecedented pace, driven by technological advancements and a shifting focus on what truly …
Does PR Actually Help Increase Sales? Yes — Just Do It Right and Be Patient
Opinions expressed by Entrepreneur contributors are their own. Should PR serve the purpose of boosting sales along with other strategies? This question has long been a subject of discussion among …
5 Essential Elements of a PR Pitch That Will Land
Opinions expressed by Entrepreneur contributors are their own. In my world of all things public relations, “pitch” is the MVP of my lexicon. As a verb, “pitch” lies at the …
4 Reasons Your PR Campaign Isn’t Driving Sales — and How to Fix Them
Opinions expressed by Entrepreneur contributors are their own. Many entrepreneurs who have tried PR and then stopped say something similar: “I paid a lot for PR, but it didn’t lead …