Why You Should Bet on the Media Industry
Opinions expressed by Entrepreneur contributors are their own. Two years ago, while putting together a strategic plan for the launch of my venture studio, Evernomic, I began searching for ways …
Press Coverage
How to Align Your PR and Marketing Strategies to Get More Out of Both
Opinions expressed by Entrepreneur contributors are their own. Marketing and public relations generally aim for the same goals, such as business development, increased sales and employee recruitment. When done well, …
Why Press Releases are Still Important Despite the Dying Newspaper Industry
Opinions expressed by Entrepreneur contributors are their own. I’ve been in PR for a long time now, and in that span, I’ve seen many things change. The magazines I used …
3 Ways to Attract Media Coverage
Opinions expressed by Entrepreneur contributors are their own. You’re press-worthy. How do you feel when you read that? If your initial reaction is to shrink back and question it, you’re …