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Public relation

6 Things Every Brand Should Understand About PR

by Anas Siddiqui
6 Things Every Brand Should Understand About PR

Opinions expressed by Entrepreneur contributors are their own. Public relations is vital for business, but it can be expensive. An estimated $16 billion is spent on PR agencies each year. …

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How to Evaluate Your PR Campaign’s ROI

by Edgar Davis
How to Evaluate Your PR Campaign’s ROI

Opinions expressed by Entrepreneur contributors are their own. Most businesses have to invest in public relations in one form or another these days. Whether they attempt it themselves or use …

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How to Make Your PR Campaigns Customer-Focused

by Anas Siddiqui
How to Make Your PR Campaigns Customer-Focused

Opinions expressed by Entrepreneur contributors are their own. When I started out as a marketer of both people and places, I’d learn as much as I could about my clients …

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5 Hacks Any Company Can Use to Get Media Coverage

by Anas Siddiqui
5 Hacks Any Company Can Use to Get Media Coverage

Opinions expressed by Entrepreneur contributors are their own. Here’s a simple truth: Companies like yours have incredible stories and expertise to share — and that’s also what makes them so …

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Does PR Actually Help Increase Sales? Yes — Just Do It Right and Be Patient

by Edgar Davis
Does PR Actually Help Increase Sales? Yes — Just Do It Right and Be Patient

Opinions expressed by Entrepreneur contributors are their own. Should PR serve the purpose of boosting sales along with other strategies? This question has long been a subject of discussion among …

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4 Reasons Your PR Campaign Isn’t Driving Sales — and How to Fix Them

by Edgar Davis
4 Reasons Your PR Campaign Isn’t Driving Sales — and How to Fix Them

Opinions expressed by Entrepreneur contributors are their own. Many entrepreneurs who have tried PR and then stopped say something similar: “I paid a lot for PR, but it didn’t lead …

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