Opinions expressed by Entrepreneur contributors are their own. How do you build a community of loyal customers? It’s a question that likely haunts entrepreneurs and marketing managers. Here’s the truth: …
Opinions expressed by Entrepreneur contributors are their own. Storytelling in PR fosters emotional connections, builds trust and drives audience engagement.Effective storytelling in PR requires understanding your audience, authentic characters and …
Opinions expressed by Entrepreneur contributors are their own. Can influencers be reporters? Do old-school tactics of getting the latest scoop still work? How is a story told in this era …
Opinions expressed by Entrepreneur contributors are their own. Public relations is vital for business, but it can be expensive. An estimated $16 billion is spent on PR agencies each year. …
Opinions expressed by Entrepreneur contributors are their own. The world of entrepreneurship has been transformed in a big way by the emergence of artificial intelligence. The numbers speak volumes. In …
Opinions expressed by Entrepreneur contributors are their own. Generative AI has been around for over a year, disrupting the public relations industry and making communicators wonder about the future of …
Several of the more seriously injured people who were on the Singapore Airlines flight that hit severe turbulence earlier this week will need spinal surgery, a Bangkok hospital said Thursday. Twenty people remained in intensive care …
Opinions expressed by Entrepreneur contributors are their own. Most businesses have to invest in public relations in one form or another these days. Whether they attempt it themselves or use …
A Chinese tech executive reportedly has been fired after igniting a public relations crisis over a series of viral videos revealing her dictatorial management style. Qu Jing, a vice president …
Baidu’s public relations chief Qu Jing has left the Chinese internet search giant after her comments endorsing an intense workplace culture sparked a public backlash, according to people familiar with …