How To Explain Long-Lead Times to an Antsy Client
Opinions expressed by Entrepreneur contributors are their own. There was a time when it was standard in the PR world to wait weeks or even months to learn if a …
Public Relations
Debunking Public Relations Myths So You Can Harness Its Power
Opinions expressed by Entrepreneur contributors are their own. In a small farming village nestled between two mountains, a man claimed to be a rainmaker. This man would walk around the …
How to Control the Way People Think About You
Opinions expressed by Entrepreneur contributors are their own. In today’s digital age, where personal branding and public perception play a vital role in success, strategic PR efforts have become more …
How to Use PR in Real Estate Marketing
Opinions expressed by Entrepreneur contributors are their own. Purchasing a new home is the biggest financial transaction most people make in their lifetime. Deals are closed with the help of …
TikTok owner ByteDance stays hands-off as video app faces US ban, leaving local team to become more aggressive
The Chinese parent of TikTok has kept a safe distance from the troubles facing its short video app in the US, leaving the response to the local team and Singaporean …
Use This Effective Strategy to Unlock Endless Content Ideas
Opinions expressed by Entrepreneur contributors are their own. Many clients who approach my PR agency claim they lack topics to cover. I assure them that this is not the issue …
Why Startups Should Not Wait Before Investing in PR
Opinions expressed by Entrepreneur contributors are their own. Entrepreneurs often find themselves at a crossroads, deliberating over the right moment to initiate key strategies. As an agency owner who works …
How to Make Your PR Campaigns Customer-Focused
Opinions expressed by Entrepreneur contributors are their own. When I started out as a marketer of both people and places, I’d learn as much as I could about my clients …
10 Expert Insights for the Optimal (and Most Effective) PR Budget in 2024
Opinions expressed by Entrepreneur contributors are their own. As companies vie for attention in a crowded marketplace, a well-executed public relations (PR) strategy can be the key to building brand …
How to Align Your PR and Marketing Strategies to Get More Out of Both
Opinions expressed by Entrepreneur contributors are their own. Marketing and public relations generally aim for the same goals, such as business development, increased sales and employee recruitment. When done well, …