Puma compostable sneaker goes on sale
Sports giant Puma is making a commercial version of its experimental Re:Suede sneaker, the Re:Suede 2.0, available for sale. It follows a two-year pilot project that showed it was able …
Puma
Adidas CEO challenges Nike on German football federation kit deal
By AFP Translated by Nicola Mira Published Apr 22, 2024 Defending Adidas’s decision not to enter into a bidding war with US rival Nike, Bjorn Gulden, CEO of the German …
Nike nears eight-figure endorsement deal with basketball star Caitlin Clark
By Bloomberg Published Apr 18, 2024 Nike Inc. is nearing an eight-figure endorsement deal with basketball star Caitlin Clark ahead of her professional debut set for May, according to a …
In Olympics launch, Adidas seeks to broaden sport appeal
By Reuters API Published Apr 18, 2024 Adidas launched new shoes for 41 Olympic disciplines at an event in Paris on Thursday, alongside sponsored athletes including climbing gold medallist Janja …
JD Sports opens on Champs-Elysées in Paris, On and Salomon about to follow suit
Translated by Nicola Mira Published Apr 17, 2024 Preparation work for the Olympics is in full swing in Paris, and a strong sporting vibe is spreading through the city’s main …
Puma unveils in Paris communication plans for intense sporting year
Translated by Nicola Mira Published Apr 11, 2024 The name PUMA featured in giant letters on Wednesday, alongside the ‘Forever Faster’ slogan, at the MOB House hotel-restaurant complex in Saint-Ouen, …
Puma hones focus on speed in Olympic battle with Adidas and Nike
By Reuters API Published Apr 11, 2024 German sportswear brand Puma is using this year’s Olympic Games and its partnership with sprint champions Jamaica to focus on speed as it …
Billionaire Pinault family reveals succession path at Christie’s
By Bloomberg Published Apr 4, 2024 The Pinault family behind one of France’s biggest luxury fortunes has elevated a third-generation descendant to one of its prominent businesses, naming one of …
Puma to open creative hub ‘Puma Studio’ in Hollywood
Sports giant Puma announced on Monday plans to open a new creative hub in the Hollywood area of Los Angeles in early 2025. Puma to open creative hub Puma Studio …
British luxury streetwear Represent lands in Los Angeles
Founded in 2014 by brothers George and Michael Eaton, British men’s streetwear brand Represent is enjoying astonishing international success these days. Present in the U.S., the Middle East and across …