Adidas gets €350 million Yeezy boost amid turnaround push
By Bloomberg Published Nov 8, 2023 Adidas AG made about €350 million ($374 million) in sales from Yeezy shoes in the third quarter as the company whittles down its inventory …
Puma
Nike sues New Balance, Skechers for patent infringement over sneaker technology
By Reuters API Published Nov 7, 2023 Footwear giant Nike filed federal lawsuits on Monday against rivals New Balance and Skechers, accusing them of infringing patents related to Nike’s technology …
Foot Locker launches ‘The Heart of Sneakers’ platform with holiday campaign
Global retailer Foot Locker unveiled on Monday ‘The Heart of Sneakers’, a global platform that celebrates the rich culture of sneakers, while reaffirming Foot Locker’s position as a leader in …
Flannels reveals campaign and flagship takeover, plus homewares debut
Flannels has unveiled We Are The Party, what it describes as “a dynamic” Holiday season campaign. It has also launched a Flannels X flagship store takeover on London’s Oxford Street, …
Adidas and Puma eye chances in soccer’s fashion moment
By Reuters API Published Nov 2, 2023 Sportswear brands like Adidas and Puma are seeking to take advantage of a flirtation with soccer by the fashion world to reach a …
Ford’s smallest, cutest SUV is getting an update
The Ford Puma is getting a mid-life refresh, set to coincide with the introduction of a new electric version. It’s expected to debut in 2024. Unlike previous spy photos, which …
Koché changes strategy, ends OTB licence
Translated by Nicola Mira Published Oct 24, 2023 Koché has redesigned its business model. According to information obtained by FashionNetwork.com, the Parisian street couture label led by Christelle Kocher has …
Puma goes big on F1, A$AP Rocky is Creative Director for motorsport category
Sports giant Puma had big news on Monday having signed music artist, creative and designer A$AP Rocky to “a long-term creative partnership”. Puma The company said A$AP Rocky will serve …
Puma unveils Scuderia Ferrari American football jersey
By Fibre2Fashion Published Oct 19, 2023 Puma together with Scuderia Ferrari have announced the latest addition to the 2023 Replica collection: the Scuderia Ferrari American football Jersey. This groundbreaking collaboration …
German brand Puma collaborates with Jack Grealish
By Fibre2Fashion Published Oct 18, 2023 Puma has introduced the first-ever Palermo campaign, starring Jack Grealish, Manchester city midfield playmaker, upstart, and style icon in his own right. Embracing the …