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Pure

Cara Delevingne fronts Calvin Klein’s new Pride campaign

by David Johnson
Cara Delevingne fronts Calvin Klein’s new Pride campaign

Calvin Klein has unveiled its 2024 This Is Love campaign starring British actor Cara Delevingne and American actor and singer Jeremy Pope. Calvin Klein Shot by Gordon von Steiner, the campaign stills capture Delevingne and …

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Aime Skincare on course for sales of €10 million

by Lionel Rogers
Aime Skincare on course for sales of €10 million

In 2018, Mathilde Lacombe and François Morrier dusted off the rather austere world of food supplements by launching Aime. Eighteen months after its launch, the young nutricosmetics and skincare label …

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Stephan Bezy of YSL Beauty says Dua Lipa embodies “resolutely contemporary femininity”

by David Johnson
Stephan Bezy of YSL Beauty says Dua Lipa embodies “resolutely contemporary femininity”

Translated by Nicola Mira Published Feb 26, 2024 British pop star Dua Lipa, set to release her third album this year, and since 2019 the global brand ambassador of the …

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Busy, buzzing and mad about knits

by Lionel Rogers
Busy, buzzing and mad about knits

Dear diary. Went to Pure London x JATC this week. And what did I find? Think knitwear (everywhere). A print explosion. Lots of attention to detail. Plenty of quirks. A …

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Powerball winning numbers for Monday, Dec. 25, 2023

by Sam Bailey
Powerball winning numbers for Monday, Dec. 25, 2023

Odds of winning the Powerball and Mega Millions are NOT in your favor Odds of hitting the jackpot in Mega Millions or Powerball are around 1-in-292 million. Here are things …

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Powerball winning numbers for Saturday, Dec. 23, 2023

by Sam Bailey
Powerball winning numbers for Saturday, Dec. 23, 2023

Odds of winning the Powerball and Mega Millions are NOT in your favor Odds of hitting the jackpot in Mega Millions or Powerball are around 1-in-292 million. Here are things …

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Denim PV concludes an intense, high-quality edition in Milan

by Lionel Rogers
Denim PV concludes an intense, high-quality edition in Milan

Translated by Cassidy STEPHENS Published Nov 24, 2023 A very intense first day and a second that exceeded expectations. As visitors streamed through the various stands, the Denim Première Vision …

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PureDenim disrupts the industry by making denim a sustainable fabric

by Lionel Rogers
PureDenim disrupts the industry by making denim a sustainable fabric

Translated by Nicola Mira Published Nov 23, 2023 Italian denim producer PureDenim is a genuine industry trailblazer, having introduced high-tech innovations like ultrasound washing and chemical-free indigo powder dilution. PureDenim …

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