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rebranding

New Edmonton Elks owner says classic ‘EE’ logo to drive the team’s branding

by Virginia Chavez
New Edmonton Elks owner says classic ‘EE’ logo to drive the team’s branding

In their 75th anniversary season, the Edmonton Elks have shifted from community to private ownership. The new owner, heavy-construction magnate Larry Thompson, was introduced at Commonwealth Stadium on Thursday. What …

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Follow These Strategies to Improve Your Brand Reputation

by Anas Siddiqui
Follow These Strategies to Improve Your Brand Reputation

Opinions expressed by Entrepreneur contributors are their own. Attracting and retaining your coveted target market requires a solid value proposition, consumer trust and a solid reputation in your respective industry. …

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Follow These Strategies to Take Your Brand to the Next Level

by Edgar Davis
Follow These Strategies to Take Your Brand to the Next Level

Opinions expressed by Entrepreneur contributors are their own. As companies grow, change is inevitable. In many cases, it’s these changes that lead to important and defining rebranding decisions. Rebrands represent …

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6 Cost-Effective Ways to Acquire Brand Ambassadors

by Anas Siddiqui
6 Cost-Effective Ways to Acquire Brand Ambassadors

Opinions expressed by Entrepreneur contributors are their own. Brand ambassadors are crucial in boosting your brand’s visibility and credibility. They influence consumer opinions and extend your brand’s reach. However, partnering …

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Peloton CEO steps down as fitness company announces 15% cut to global workforce

by Walter Watson
Peloton CEO steps down as fitness company announces 15% cut to global workforce

Peloton CEO Barry McCarthy is stepping down, the company said on Thursday, as it announced a 15 per cent cut to its global workforce due to a post-pandemic slump in demand …

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Why Faceless Brands Fail and Publicity Reigns Supreme in 2024

by Anas Siddiqui
Why Faceless Brands Fail and Publicity Reigns Supreme in 2024

Opinions expressed by Entrepreneur contributors are their own. In the dynamic landscape of 2024, where brand differentiation is more vital than ever, a stark truth shines through: the era of …

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‘Authentic’ named Merriam-Webster’s 2023 word of the year

by Walter Watson
‘Authentic’ named Merriam-Webster’s 2023 word of the year

In an age of deepfakes and post-truth, as artificial intelligence rose and Elon Musk turned Twitter into X, the Merriam-Webster word of the year for 2023 is “authentic.” Authentic cuisine. …

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As major Pacific summit wraps, Canada is sidelined on a new U.S.-led trade initiative

by Walter Watson
As major Pacific summit wraps, Canada is sidelined on a new U.S.-led trade initiative

Goldy Hyder laughed a bit when a reporter asked him Thursday evening what he thought Canada had accomplished at this week’s Asia Pacific Economic Cooperation (APEC) summit in San Francisco. …

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