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ROI

How to Determine The Ideal Length of Your Marketing Emails Your Customers Will Actually Read

by Anas Siddiqui
How to Determine The Ideal Length of Your Marketing Emails Your Customers Will Actually Read

Opinions expressed by Entrepreneur contributors are their own. Email marketing is booming: last year, 52% of marketers said their campaign’s return on investment (ROI) doubled, while 5.7% of marketers experienced …

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These Website Mistakes Could Be Costing You Thousands. Here’s How to Maximize Your Return and Drive More Sales.

by Anas Siddiqui
These Website Mistakes Could Be Costing You Thousands. Here’s How to Maximize Your Return and Drive More Sales.

Opinions expressed by Entrepreneur contributors are their own. You’re losing thousands of dollars on your website and might not even know it. You have a site and a marketing team, …

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Affordable Online MBA Programs in the U.S., Ranked

by Anas Siddiqui
Affordable Online MBA Programs in the U.S., Ranked

Recent MBA grads in the U.S. make a median of $125,000. But if going back to school full-time isn’t an option, there are ways to gain the earning potential of …

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3 Major Mistakes Companies Are Making With AI That Is Limiting Their ROI

by Anas Siddiqui
3 Major Mistakes Companies Are Making With AI That Is Limiting Their ROI

Opinions expressed by Entrepreneur contributors are their own. I was talking to a friend recently who serves as the CTO at a mid-sized company and was struck by his sudden …

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Bitcoin Local Bottom In? Analyst Offers Insights

by Isaac Wright
Bitcoin Local Bottom In? Analyst Offers Insights

In an ever-evolving world of cryptocurrency markets, deciding the bottom of Bitcoin price correction is an endeavor that attracts interest from both investors and analysts. Joining the fray is cryptocurrency …

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What Type of Investment Property Is More Profitable — A Single-Family or Multi-Unit Property Investment? Here’s What You Need to Know.

by Anas Siddiqui
What Type of Investment Property Is More Profitable — A Single-Family or Multi-Unit Property Investment? Here’s What You Need to Know.

Opinions expressed by Entrepreneur contributors are their own. Real estate investors — including business leaders/entrepreneurs who might be new to real estate and are looking to tap into new income …

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6 Ways to Manage Your Email List Like a Pro

by Anas Siddiqui
6 Ways to Manage Your Email List Like a Pro

Opinions expressed by Entrepreneur contributors are their own. Savvy entrepreneurs recognize the enduring power of email marketing. With an ROI of up to $45 for every dollar spent, it helps …

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Two thirds of PR pros can’t prove their work helps their business or client

by Jane Adams
Two thirds of PR pros can’t prove their work helps their business or client

Just one third of PR professionals align their activity with commercial goals, according to research from CoverageBook. The survey of over 350 senior PR and marketing professionals reveals a significant …

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Celebrating Black History and Culture Is the Right Thing to Do — and Good for Business.

by Edgar Davis
Celebrating Black History and Culture Is the Right Thing to Do — and Good for Business.

Opinions expressed by Entrepreneur contributors are their own. In an era where cultural consciousness plays a pivotal role in shaping consumer perceptions, Black History Month offers a significant platform for …

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How to See a Higher ROI Using Content Marketing

by Anas Siddiqui
How to See a Higher ROI Using Content Marketing

Opinions expressed by Entrepreneur contributors are their own. Updated on Dec 13, 2023. Originally published on Jan 13, 2016. Without fail, the question I am asked the most from marketers …

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