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Short web dramas

Douyin, TikTok’s Chinese version, tightens vetting of advertisers as Beijing takes aim at booming short web drama market

by Anas Siddiqui
Douyin, TikTok’s Chinese version, tightens vetting of advertisers as Beijing takes aim at booming short web drama market

ByteDance’s Douyin, the Chinese sibling of TikTok that has over 600 million daily active users, has tightened its screening of advertisers in response to Beijing’s increased control of short video …

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