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Social Media Marketing

How to ‘Go Big’ With Your Next Marketing Campaign

by Edgar Davis
How to ‘Go Big’ With Your Next Marketing Campaign

Opinions expressed by Entrepreneur contributors are their own. As marketing leaders, we balance our creativity and strategic thinking against practicality. Still, every once in a while, a project comes along …

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She Started a Multimillion-Dollar Business That Knows Gen Z

by Anas Siddiqui
She Started a Multimillion-Dollar Business That Knows Gen Z

In 2009, 18-year-old Amanda Zuckerman was shopping for college dorm room supplies with her mother Karen when “[they] were really surprised to find that stylish twin XL bedding and everything …

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4 Retail Marketing Strategies for Small Shops

by Anas Siddiqui
4 Retail Marketing Strategies for Small Shops

Opinions expressed by Entrepreneur contributors are their own. As a small retail shop owner, you have big ambitions but, perhaps, a tight budget. You want to attract more customers but …

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Trendy or Timeless — Which Is Best to Grow Your Business?

by Anas Siddiqui
Trendy or Timeless — Which Is Best to Grow Your Business?

Opinions expressed by Entrepreneur contributors are their own. We are constantly bombarded with short-lived trends, from the Met Gala and Fashion Week to TikTok dances, skincare secrets, memecoin metas and …

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Follow These Strategies to Take Your Brand to the Next Level

by Edgar Davis
Follow These Strategies to Take Your Brand to the Next Level

Opinions expressed by Entrepreneur contributors are their own. As companies grow, change is inevitable. In many cases, it’s these changes that lead to important and defining rebranding decisions. Rebrands represent …

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5 Small Business Marketing Tactics to See Results This Quarter

by Edgar Davis
5 Small Business Marketing Tactics to See Results This Quarter

Opinions expressed by Entrepreneur contributors are their own. There’s always a push-and-pull between long-term marketing and short-term financial goals, but there are several small business marketing tactics you can implement …

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How to Ensure Your B2B Marketing Resonates With Your Audience

by Anas Siddiqui
How to Ensure Your B2B Marketing Resonates With Your Audience

Opinions expressed by Entrepreneur contributors are their own. In B2B marketing, mastery of effective communication stands as a hallmark of industry leadership. Each written word, meticulously crafted, holds the potential …

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How to Craft Landing Pages That Convert Clicks into Customers

by Anas Siddiqui
How to Craft Landing Pages That Convert Clicks into Customers

Opinions expressed by Entrepreneur contributors are their own. Marketing campaigns need more than just clicks to succeed. While well-targeted audience segments, cost-efficient ads and effective CTAs might drive substantial traffic, …

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Top 5 Marketing Challenges Everyone Should Be Ready For

by Edgar Davis
Top 5 Marketing Challenges Everyone Should Be Ready For

Opinions expressed by Entrepreneur contributors are their own. As I always say, marketing isn’t for beginners. It’s like a wild creature that only experienced pros can handle. Just imagine how …

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Why You Should Bet on the Media Industry

by Anas Siddiqui
Why You Should Bet on the Media Industry

Opinions expressed by Entrepreneur contributors are their own. Two years ago, while putting together a strategic plan for the launch of my venture studio, Evernomic, I began searching for ways …

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