Sportmax Resort 2025 Ready to Wear & Collection Review
There’s a new insignia chez Sportmax making its debut with the resort 2025 collection and set to become a regular of its lineups going forward: a serpentine buckle nodding to …
Sportmax
Sportmax puts archive items on sale for 48 hours
Translated by Nicola Mira Published Apr 23, 2024 Sportmax, the trendy line by Max Mara, has launched the ‘Sportmax Archive’ project. Whether a market test or communication ploy, the initiative …
Sportmax Fall 2024 Ready-to-Wear Runway, Fashion Show & Collection Review
A red-lit, elliptical runway at the Triennale design museum was decked in mirrored flooring, setting the tone for a mischievously sensual Sportmax show. Eroticism has been a recurring theme for …
Sportmax Pre-fall 2024 – WWD
Lean, graphic lines and an urban spirit exalted the sleek collection that the Sportmax design team delivered for pre-fall 2024. In tune with the brand’s approach, different references converged in …
In Milan, Tod’s, MM6, Calcaterra and Sportmax all go minimalist
Translated by Cassidy STEPHENS Published Sep 25, 2023 Austere elegance at Tod’s, radical minimalism at MM6, masculine aesthetics with large volumes at Calcaterra and a futuristic vibe with total white …