Sportmax puts archive items on sale for 48 hours
Translated by Nicola Mira Published Apr 23, 2024 Sportmax, the trendy line by Max Mara, has launched the ‘Sportmax Archive’ project. Whether a market test or communication ploy, the initiative …
Translated by Nicola Mira Published Apr 23, 2024 Sportmax, the trendy line by Max Mara, has launched the ‘Sportmax Archive’ project. Whether a market test or communication ploy, the initiative …
A red-lit, elliptical runway at the Triennale design museum was decked in mirrored flooring, setting the tone for a mischievously sensual Sportmax show. Eroticism has been a recurring theme for …
Lean, graphic lines and an urban spirit exalted the sleek collection that the Sportmax design team delivered for pre-fall 2024. In tune with the brand’s approach, different references converged in …
Translated by Cassidy STEPHENS Published Sep 25, 2023 Austere elegance at Tod’s, radical minimalism at MM6, masculine aesthetics with large volumes at Calcaterra and a futuristic vibe with total white …