Bad Birdie Signs PGA Tour Player Si Woo Kim and Others for 2024
Count Bad Birdie as the latest emerging golf brand to step up to sponsor PGA Tour players. Shortly after Malbon Golf inked deals with both PGA and LPGA players, Bad …
sports marketing
NFL Star Christian McCaffrey Is Now the Face of Brookstone
Brookstone, the tech retailer and manufacturer owned by Bluestar Alliance, has brought San Francisco 49ers running back Christian McCaffrey on board to be the face of the brand over the …
U.S. Polo Assn. Launches Digital Magazine – WWD
POLO‘S NEWEST MATCH: The U.S. Polo Assn., the official brand of the United States Polo Association, aims to make an indelible impression with the launch of its premier edition of …
Moncler Grenoble Opens Boutique in Saint Moritz as Part of Skiwear Push – WWD
MILAN — Fashion and luxury brands are increasingly flocking to the mountains and betting on skiwear, a burgeoning category in their lifestyle offerings. As part of a broader push toward …
Wakeskater-BASE Jumper Brian Grubb Achieves Athletic First in Prada – WWD
Have drone will travel. That sounds about right for wakeboarder Brian Grubb, who has taken fearlessness to new heights — as in a 77-story BASE jump that started with a rooftop …
The Kooples Founders Launch Veynd, a Line of ‘Dark’ Activewear – WWD
They’re back! After a three-year sabattical due to a non-compete, Alex, Laurent and Raphael Elicha, the brothers behind The Kooples, have launched a new brand. It’s called Veynd, which is …
Under Armour Taps Richfresh for Special NCAA Women’s Tracksuits – WWD
When the University of South Carolina and the University of Notre Dame women’s basketball teams step out on the court today to compete in the Oui Play Classic in Paris, …