As we move into the new season I’m looking to whip my spring wardrobe into shape with some smart key buys. Before we graduate to a cotton and linen filled summer, spring offers …
I spend a lot of my work time analysing the wardrobes of French women. From the microtrends they adopt each season to the brands they shop most regularly, there’s so much we …
At Who What Wear UK, we don’t really subscribe to the notion of something being “in” or “out”. If you like a trend or a particular item of clothing, there’s merit …
Wearing one colour top-to-toe will always look chic, there’s no denying that fact, but there’s joy to be found in adding more tones to your look, and that’s what we’re …
Having analysed the spring/summer 2024 fashion trends for literal months now, I’m here to tell you about the ones that are genuinely wearable and will truly affect your wardrobe for …
In the blink of an eye, another London Fashion Week chapter has come to a close but, my, what a season it was! Fashion types converged on the city, soaking in five days of captivating shows, …
I think it is safe to say that the British high-street rarely disappoints. Whether you’re after a dress for a special occasion, great denim at affordable prices, workwear that will work hard for you …
Linen is a notoriously tricky fabric for retailers because it has the habit of looking like a crumpled mess in no time, but over the past few summers, fashion buyers are …