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This "Dated" Flat-Shoe Trend Is Officially Chic Again—Here Are 9 Ways to Wear It

by Lionel Rogers
This "Dated" Flat-Shoe Trend Is Officially Chic Again—Here Are 9 Ways to Wear It

I can still remember my first pair of ballet flats, which my mother bought me when I started dance classes as a 7-year-old. I loved them and insisted on wearing …

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How to Build a Capsule Wardrobe: 8 Items to Elevate Outfits

by Lionel Rogers
How to Build a Capsule Wardrobe: 8 Items to Elevate Outfits

At Who What Wear, we’re specialists in scouring the runways to bring you all of the trends you need to know for the upcoming season, and while summer 2023 is full …

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The 5 Best Autumn Hair Colours to Take to the Salon

by Lionel Rogers
The 5 Best Autumn Hair Colours to Take to the Salon

If you ask me, autumn and winter are the best months for experimenting with new hair colour trends. There’s something about the cooler, crisp air that always gets me in the …

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33 Premium New-In Spring Pieces From COS, Mango And H&M

by Lionel Rogers
33 Premium New-In Spring Pieces From COS, Mango And H&M

I think it is safe to say that the British high-street rarely disappoints. Whether you’re after a dress for a special occasion, great denim at affordable prices, workwear that will work hard for you …

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6 Shoes to Wear With Jorts That Always Work

by Lionel Rogers
6 Shoes to Wear With Jorts That Always Work

For the past few months there’s been a buzz throughout the Who What Wear UK office, all thanks to the array of stellar trends that Summer 2023 has offered up. We’ve debated the mesh …

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The Expensive-Looking Colour We’ll be Wearing This Autumn

by Lionel Rogers
The Expensive-Looking Colour We’ll be Wearing This Autumn

The deep red hue of burgundy adds a richness that is perfectly placed for the cosy nature of autumn. Blending with the natural background, as leaves begin to brown and …

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4 Transitional Summer Trends to Wear in Autumn

by Lionel Rogers
4 Transitional Summer Trends to Wear in Autumn

We’re stepping into the most wonderful time of the year (arguably), and no, I’m not talking about Christmas. I’m talking about autumn and winter fashion—the layers, the coats, the coffee …

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The 22 Best Fisherman Sandals to Wear this Season

by Lionel Rogers
The 22 Best Fisherman Sandals to Wear this Season

Over the past 18 months, we have seen a shift towards practicality in fashion, and this is seen most acutely with footwear. We need our shoes to be able to take …

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Autumn Dress Trends 2023: The Styles to Know About

by Lionel Rogers
Autumn Dress Trends 2023: The Styles to Know About

Given the perplexing forecast this year, we’re already hot on the heels of Autumn at Who What Wear. The change of seasons is afoot and autumnal dress trends have begun …

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The Best Sol De Janeiro Perfumes, According to an Editor

by Lionel Rogers
The Best Sol De Janeiro Perfumes, According to an Editor

You see, last year, on a sunny Saturday afternoon, I met my friend for brunch and I couldn’t get over how good she smelt. I immediately asked her what perfume …

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