Leah Solivan was an IBM engineer, working on business collaboration tools like Lotus Notes, when she found her million-dollar startup idea: an online marketplace connecting customers with “taskers” who could …
Tailoring marketing approaches to resonate with regional audiences while maintaining a cohesive global presence is a “necessity”. This is according to CleverTap, the all-in-one engagement platform, which has released a …
Unrealistic technical demands and technology gaps are the biggest hurdles facing marketers from benefiting from their customer data. This is according to a survey conducted by customer data operating system …
Slightly more than half (51%) of UK marketers have been using AI to plan and develop their marketing strategies around the Olympics. That is according to research from Optimizely, a …
Earned media analytics company, WeArisma, has launched what it describes as a groundbreaking AI-powered visual search solution to revolutionise how brands discover influential sources to partner with. This solution is …
Average marketing budgets have fallen to 7.7% of overall company revenue, down from 9.1% in 2023, according to a Gartner survey of 395 CMOs and marketing leaders. This is according …
India’s fourth-largest auto company, M&M, is shifting into a higher gear and pressing down on accelerator. It plans to fuel its business growth with an ambitious capital infusion plan. It …
The Philippines is weighing a new approach in the South China Sea, its defence chief said after another encounter between its vessels and Chinese coastguard ships firing water cannons – …
“We have a lot of alliances … But are we doing enough trade, investment and diplomacy, which is really where I think the battleground needs to be?” Harry Harris, US …
Warning that “China has employed coercive tactics in pursuit of its strategic objectives”, the text describes an Australia vulnerable to foes strangling trade or preventing access to vital air and …