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Summer Trends

These Are the 12 Biggest Cult Buys on Instagram Right Now

by Lionel Rogers
These Are the 12 Biggest Cult Buys on Instagram Right Now

Longtime readers will know that we at Who What Wear have always prided ourselves on predicting the next big trend before it even happens. Call us overzealous, but we want to arm you with the best possible …

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11 London Fashion Week Trends That’ll Be Everywhere in 2024

by Lionel Rogers
11 London Fashion Week Trends That’ll Be Everywhere in 2024

In the blink of an eye, another London Fashion Week chapter has come to a close but, my, what a season it was! Fashion types converged on the city, soaking in five days of captivating shows, …

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4 Transitional Summer Trends to Wear in Autumn

by Lionel Rogers
4 Transitional Summer Trends to Wear in Autumn

We’re stepping into the most wonderful time of the year (arguably), and no, I’m not talking about Christmas. I’m talking about autumn and winter fashion—the layers, the coats, the coffee …

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The 22 Best Fisherman Sandals to Wear this Season

by Lionel Rogers
The 22 Best Fisherman Sandals to Wear this Season

Over the past 18 months, we have seen a shift towards practicality in fashion, and this is seen most acutely with footwear. We need our shoes to be able to take …

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The Perfect Summer Jacket is a Massimo Dutti Bestseller

by Lionel Rogers
The Perfect Summer Jacket is a Massimo Dutti Bestseller

It’s official: We’re in the last stages of summer. I know, I can’t quite believe it either, but whilst we’re suspended in the difficult in-between of muggy temperatures and spells of rain, …

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The Ultimate Quiet Luxury Summer Capsule

by Lionel Rogers
The Ultimate Quiet Luxury Summer Capsule

Dressing for changeable summer days is tough. Whether you’re running around with a packed schedule of meetings, errands and places to be, or pounding the streets of your favourite holiday destination sightseeing, shopping and, …

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The Best Bandeau Tops For Summer, Whatever Your Budget

by Lionel Rogers
The Best Bandeau Tops For Summer, Whatever Your Budget

Whenever a noughties trend resurfaces, fashion editors everywhere collectively hold their breath. An era known for its hit-or-miss sartorial taste, early 2000s style is somewhat divisive. We’re looking at you, low-waisted trousers. And so …

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Fashion People Are Wearing Capri Sandals Nonstop This Summer

by Lionel Rogers
Fashion People Are Wearing Capri Sandals Nonstop This Summer

It feels like the past few weeks has solidified that sandal season is here. With temperatures finally creeping up to the late 20s (yes, I audibly cheered), I went on a journey …

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Birkenstock Boston Clogs Are Finally Back In Stock

by Lionel Rogers
Birkenstock Boston Clogs Are Finally Back In Stock

When you think about it, though, it makes sense. In recent years, fashion has revelled in reclaiming “ugly” items and making them covetable—think track-soled boots and fisherman sandals—and Birkenstocks have …

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6 French Girl Summer Outfits I Saw In The South Of France

by Lionel Rogers
6 French Girl Summer Outfits I Saw In The South Of France

Earlier in the summer, I took the plunge and crossed a long-cherished goal off my bucket list: I spent an entire month in the south of France. Mid-May, I packed up my laptop and …

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