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swimwear

Why Brittany Mahomes Is Sports Illustrated Swimsuit 2024’s Next Rookie

by Sam Bailey
Why Brittany Mahomes Is Sports Illustrated Swimsuit 2024’s Next Rookie

Brittany Mahomes has joined the Sports Illustrated Swimsuit squad. The former soccer player and wife of Kansas City Chiefs quarterback Patrick Mahomes was announced on Thursday as the magazine’s 2024 …

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Mara Hoffman Launches Swimwear in Collaboration With One&Only Resorts

by Lionel Rogers
Mara Hoffman Launches Swimwear in Collaboration With One&Only Resorts

Mara Hoffman has launched an exclusive swimwear capsule with One&Only, the ultra-luxury collection of resorts and private home. The swimwear collection uses sustainable materials and features a bold tropical pattern …

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Marie Oliver Debuts Tropical, Printed Swim Wear, Caftans & More

by Lionel Rogers
Marie Oliver Debuts Tropical, Printed Swim Wear, Caftans & More

Marie Oliver, a Greensboro, N.C.-based contemporary sportswear label, expanded with the launch of its first collection of swimwear and cabana-style cover-ups Monday. “The inception of Swim & Cabana is simple: …

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Oceanus Expands RTW With Spring Collection  – WWD

by David Johnson
Oceanus Expands RTW With Spring Collection  – WWD

“We really do not want to be known as Oceanus swimwear anymore, we really want to push that we’re more than just swim,” Oceanus’ creative director and founder Hannah Attalah …

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Staud Pre-fall 2024 – WWD

by Lionel Rogers
Staud Pre-fall 2024 – WWD

Welcome back to the Summer of Staud. “We always pick a destination or start with something like that and we invented our own imaginary seaside town that merges ’90s East …

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Hutch Expands Into Swimwear – WWD

by Lionel Rogers
Hutch Expands Into Swimwear – WWD

New York-based women’s contemporary clothing brand Hutch this week expanded into swimwear. “Swimwear has always been an avenue we wanted to explore, so we felt the timing was perfect for …

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ThirdLove Takes the Plunge into Swimwear – WWD

by David Johnson
ThirdLove Takes the Plunge into Swimwear – WWD

ThirdLove, the San Francisco-based women’s lifestyle brand known for its inclusive sizing, is entering the swimwear category with its first collection. The new line features three styles — the Underwired …

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Philipp Plein to Debut Beachwear in Lifestyle-leaning Effort – WWD

by David Johnson
Philipp Plein to Debut Beachwear in Lifestyle-leaning Effort – WWD

UNDER PLEIN SUN: Philipp Plein is adding yet another brick to its lifestyle-leaning fashion business. The company said Thursday it has inked a licensing agreement with Area B for the …

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27 Best Swimsuit Brands of 2023—Shop Our Definitive List

by David Johnson
27 Best Swimsuit Brands of 2023—Shop Our Definitive List

A search for the best swimsuit brands could leave you drowning in a sea of options. But this year, the quest for beach and poolside excellence will be easier. Ahead, …

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