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the ordinary

Estée Lauder Group completes acquisition of Deciem

by Lionel Rogers
Estée Lauder Group completes acquisition of Deciem

Estée Lauder, whose portfolio includes La Mer, Clinique and Tom Ford Beauty, has announced that it has completed the acquisition of the Canadian group Deciem Beauty Group, which includes the …

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Fast-fashion giant Shein wants to sell skincare, toothpaste and toys, too

by Lionel Rogers
Fast-fashion giant Shein wants to sell skincare, toothpaste and toys, too

By Reuters Published May 1, 2024 ​Online fast-fashion retailer Shein is courting brands like toothpaste conglomerate Colgate-Palmolive and toymaker Hasbro as it tries to sell more household names on its …

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The Best Azelaic Acid Creams, Toners, and Cleansers of 2023 to Buy Right Now, According to Dermatologists

by David Johnson
The Best Azelaic Acid Creams, Toners, and Cleansers of 2023 to Buy Right Now, According to Dermatologists

If you’re a skin-care enthusiast, you’ve likely heard of — and experimented with — a handful of acids, be it glycolic, hyaluronic, or salicylic; however, azelaic acid is the latest one to take the skin-care …

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18 Best Peptide Serums 2024 for Smoother, Firmer Skin

by David Johnson
18 Best Peptide Serums 2024 for Smoother, Firmer Skin

Editor Tip: Apply this serum on its own or use it to literally boost another serum or moisturizer of your choice. Key Ingredients: Peptides, hyaluronic acid, glycerin | Who It’s …

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15 Tweakment Products Dupes To Upgrade Your Skincare Routine

by Lionel Rogers
15 Tweakment Products Dupes To Upgrade Your Skincare Routine

Like the treatments they replicate, tweakment products are predominantly aimed towards those who want to address or prepare for signs of ageing, like loose skin, uneven skin tone, and wrinkles. …

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15 Expert-Approved Tips to Help Combat Dry, Damaged Skin This Winter

by Lionel Rogers
15 Expert-Approved Tips to Help Combat Dry, Damaged Skin This Winter

If you have dry skin, it sometimes feels as if no amount of moisturiser will quench your skin’s thirst and give it that covetable, radiant glow. While regular hydration is …

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ASOS to launch first-ever IRL space in London’s West End

by David Johnson
ASOS to launch first-ever IRL space in London’s West End

ASOS has spent its entire history operating online but now it’s entering a physical space for the first time with an “in real life retail experience” opening in central London. …

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8 The Ordinary Slowvember Deals 2023 to Restock Your Beauty Routine

by David Johnson
8 The Ordinary Slowvember Deals 2023 to Restock Your Beauty Routine

P.S. Sister brand NIOD is also joining the party with 23% off all products, plus 50% off Copper Amino Isolate Serum 3 1:1 and Copper Amino Isolate Lipid 1%. If …

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9 Best Drugstore Foundations Makeup Artists Swear by 2023

by David Johnson
9 Best Drugstore Foundations Makeup Artists Swear by 2023

As beauty editors, our standards are higher than the average consumer. But that doesn’t mean our favorite formulas are all pricey. For example, the best drugstore foundations seamlessly lay the …

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14 Best Acne Scar Treatments 2023, According to Dermatologists

by David Johnson
14 Best Acne Scar Treatments 2023, According to Dermatologists

Key Ingredients: Adapinoid, niacinamide, squalane Who It’s For: Those ready to graduate to a stronger retinoid than retinol Frequently Asked Questions What is acne scarring? For starters, a lot of …

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