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trends

Autumn Microtrends 2023: 7 New-Yet-Timeless Looks to Try

by Lionel Rogers
Autumn Microtrends 2023: 7 New-Yet-Timeless Looks to Try

At Who What Wear, a significant portion of our efforts is directed towards presenting you with the most prominent trends of the current season—in this instance, autumn/winter 2023. And although we …

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Sofia Richie Wore the ’80s Jacket Trend That’s Everywhere RN

by Lionel Rogers
Sofia Richie Wore the ’80s Jacket Trend That’s Everywhere RN

After our slightly ’80s-inspired (and very loud luxury) cover spread starring none other than 2023’s It girl Sofia Richie Grainge, I can’t say I was surprised to find a slideshow featuring one …

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The Expensive-Looking Colour We’ll be Wearing This Autumn

by Lionel Rogers
The Expensive-Looking Colour We’ll be Wearing This Autumn

The deep red hue of burgundy adds a richness that is perfectly placed for the cosy nature of autumn. Blending with the natural background, as leaves begin to brown and …

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How To Wear The Flare Jeans Trends: 11 Chic Outfit Ideas

by Lionel Rogers
How To Wear The Flare Jeans Trends: 11 Chic Outfit Ideas

Here’s one thing I know for sure: whilst the amount of denim shapes and cuts are broad and often overwhelming, there is one style that has continued to show up across …

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5 Copenhagen Fashion Week Trends You Need to See Now

by Lionel Rogers
5 Copenhagen Fashion Week Trends You Need to See Now

 “Scandinavian girls have a sporty, casual simplicity around their lifestyle, that can also be seen in the way they dress,” notesChristensen, “and women favour wearable items, high-quality, and beautifully made …

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The Best Demellier Bags, According to Fashion Insiders

by Lionel Rogers
The Best Demellier Bags, According to Fashion Insiders

Let’s be honest, when it comes to buying designer handbags, we’re always looking for the next “It bag.” Whether you’re loyal to the quiet-luxury bags that combine subtlety and quality craftsmanship without the need …

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The 9 Best High-Street Jeans Brands

by Lionel Rogers
The 9 Best High-Street Jeans Brands

As far as shopping experiences go, finding a great pair of jeans on the high street used to be tough (IRL or online). But over the past few years, there’s been …

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There Is Something So Ugly About TikTok’s “Bunny Pretty” Trend

by David Johnson
There Is Something So Ugly About TikTok’s “Bunny Pretty” Trend

Lions, tigers, and bears are shockingly some of the least frightening animals on our radar at the moment. What has us saying “Oh, my!” is right on our screens: “Are …

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The Only 5 Handbag Trends You Need to Know About in 2023

by Lionel Rogers
The Only 5 Handbag Trends You Need to Know About in 2023

Whether I’m dressing up for an event or pulling on a lazy weekend outfit, one thing I never compromise on is accessories, and in particular–bags. After all, a good bag can make …

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Everyone’s Agreeing on This Controversial Pyjama-Pant Trend

by Lionel Rogers
Everyone’s Agreeing on This Controversial Pyjama-Pant Trend

While this season’s assortment of trends has consisted of the usual summer favourites like breezy linen trousers and raffia accessories, I couldn’t help but notice a standout staple piece in many …

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