Advertisers boost retail media spending as TV dwindles
An M&M’s advertisement seen on a gas pump. Courtesy: GSTV The next frontier for the ad market isn’t on TV — it’s in stores and on your phone. Television had …
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Warner Bros. Discovery considers matching NBA package slated for Amazon
Jalen Brunson #11 of the New York Knicks drives to the basket during the game against the Indiana Pacers during Round 2 Game 1 of the 2024 NBA Playoffs on …
Warner Bros. Discovery, ESPN strike College Football Playoff deal
ESPN college football broadcast camera on display prior to the All State Sugar Bowl playoff game between the Texas Longhorns and the Washington Huskies on Monday, January 1, 2024 at …
Disney’s Pixar lays off 14% of workforce
A bicyclist rides past the entrance to the Pixar Animation Studios headquarters in Emeryville, California, U.S. Bloomberg | Getty Images Long-expected layoffs are hitting Pixar Animation Studios on Tuesday. Pixar …
Amazon goes head to head with media giants in Upfronts ads debut
Rafael Henrique | Lightrocket | Getty Images Amazon has become a growing threat to digital ad incumbents Meta and Google, attracting billions of dollars a quarter from brands that are …
Companies lean on sports after Hollywood strikes
Brock Purdy #13 of the San Francisco 49ers prepares to take a snap in the first quarter against the Kansas City Chiefs0 during Super Bowl LVIII at Allegiant Stadium on …
NBA TV rights deal hinges on Warner Bros. Discovery
NBA Commissioner Adam Silver speaks to the media during a press conference as part of the 2022 All-Star Weekend at Rocket Mortgage Fieldhouse on February 19, 2022 in Cleveland, Ohio. …
Peacock, Netflix and Apple TV+
Comcast said Tuesday it will introduce a streaming bundle for its cable, broadband and mobile subscribers, tying together Peacock, Netflix and Apple TV+ at a discounted rate. The announcement, made …
Disney+ to stream Caitlin Clark’s WNBA debut with Indiana Fever
Indiana Fever guard Caitlin Clark, #22, drives to the basket against Atlanta Dream guard Destanni Henderson, #33, during a WNBA preseason game at Gainbridge Fieldhouse in Indianapolis, Indiana, on May …
Media companies woo advertisers as spend shifts to digital
Kevin Mazur | Getty Images Entertainment | Getty Images Media giants are making their annual pitches to advertisers this week against the backdrop of significant disruption in the industry. The …