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Who What Wear UK

Skin + Me SPF: Everything You Need To Know

by Lionel Rogers
Skin + Me SPF: Everything You Need To Know

As a beauty editor, I’m fortunate in that I get to speak to the very best experts in the field on all things skincare. And as someone who has experienced …

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7 Summer Shoe Trends Fashion People Are Wearing in 2023

by Lionel Rogers
7 Summer Shoe Trends Fashion People Are Wearing in 2023

Summer is in full swing and the most monumental way to angle your wardrobe towards warm-weather season is with your choice of footwear. Each year, the summer shoe trends will differ from …

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The 6 Best Colours for Blondes to Wear

by Lionel Rogers
The 6 Best Colours for Blondes to Wear

It seems that right now, the brighter summer days are naturally lightening blonde hair and inspiring others to opt for sun-kissed highlights. So if you’re new to lighter hair, then …

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The Best Linen Vests Everyone is *Still* Wearing

by Lionel Rogers
The Best Linen Vests Everyone is *Still* Wearing

Sorry to say it, but not all trends have staying power. Some burst onto our radars and then seem to fizzle out not long after while others surprise us by …

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19 Autumn/Winter 2023 Fashion Trends Experts Say Matter Most

by Lionel Rogers
19 Autumn/Winter 2023 Fashion Trends Experts Say Matter Most

At Who What Wear, we like to do things in our own way, and true to form, we’ve taken this approach in our in-depth analysis of the autumn/winter 2023 fashion …

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H&M’s Trending Slit-Sleeve Dress Is the Buy of the Summer

by Lionel Rogers
H&M’s Trending Slit-Sleeve Dress Is the Buy of the Summer

I have been in the market for a dress that 1) doesn’t require an awkward strapless or backless bra to look sleek and 2) I could just throw on and …

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The Ageless Anti-Jeans Trend That We’re Wearing This Summer

by Lionel Rogers
The Ageless Anti-Jeans Trend That We’re Wearing This Summer

Allow me to set the scene. It’s summer 2023 and you’re reclining in the sun, perhaps with a chilled rosé in one hand and a book in the other. What …

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32 Italian-Inspired Amazon Prime Day Shopping Finds

by Lionel Rogers
32 Italian-Inspired Amazon Prime Day Shopping Finds

While I’m just as inspired by French style as the next person, it’s the cool polish of Italian style that’s really all I can think about at the moment. While their French counterparts …

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14 Minimalistic Stye Icons Who Provide Endless Inspiration

by Lionel Rogers
14 Minimalistic Stye Icons Who Provide Endless Inspiration

If you think defining your own personal style is difficult, imagine what it’s like for a celebrity. Designers quite literally throw themselves (okay, their garments) at the A-list 24/7, and …

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These Are the 13 Most Popular Designer Bags Ever Created

by Lionel Rogers
These Are the 13 Most Popular Designer Bags Ever Created

Every season, new handbag trends make their way into the street style world, and each season, we eagerly scout said accessories. With fashion weeks back in full swing after a short …

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