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Who What Wear UK

5 Affordable Trends London Girls Are Wearing This Summer

by Lionel Rogers
5 Affordable Trends London Girls Are Wearing This Summer

Since moving out of London, I’ve become entirely dependent on Instagram to see what women in the world’s coolest fashion capital are wearing right now. I didn’t realise quite how important …

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Trainer Trends 2023: 7 Sneakers That Feel So Current

by Lionel Rogers
Trainer Trends 2023: 7 Sneakers That Feel So Current

When I was tasked with unearthing the trainer trends that are taking over in 2023, I was excited. Excited because I didn’t know what I would find. Although I’m very much a shoe …

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What to Wear in Greece: Everything I Packed for a Holiday

by Lionel Rogers
What to Wear in Greece: Everything I Packed for a Holiday

It just so happened that my first holiday in three years would be a big one—15 days in fact—and before having a packing meltdown, I set about building a capsule wardrobe that would create …

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Saint Laurent’s Shopping Leather Tote Bag Is a Forever Buy

by Lionel Rogers
Saint Laurent’s Shopping Leather Tote Bag Is a Forever Buy

Okay, I admit Saint Laurent bags in general are never far from my mind when I’m asked for advice on the very best designer bags—from crossbodies to evening bags, I stand …

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13 Designer-Passing Styles In the Prime Day Sale

by Lionel Rogers
13 Designer-Passing Styles In the Prime Day Sale

In my dreams, my wardrobe is packed full of Celine (note: the Phoebe Philo era, when the accent was still a thing), The Row cult favourites and every designer bag that’s …

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The 19 Best Linen Shirts for Women, Hands Down

by Lionel Rogers
The 19 Best Linen Shirts for Women, Hands Down

Once a fabric with a reputation for being difficult to wear (not to mention to iron), linen has regained affection in the fashion world over the past couple of summers. The …

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Every TikTok Viral Item That’s on Sale During Prime Day

by Lionel Rogers
Every TikTok Viral Item That’s on Sale During Prime Day

In just one swipe of my For You Page you’ll find three clear categories of video that TikTok has deemed to be up my street. One, style inspiration (mostly Scandi, …

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35 of the Best Affordable Quiet Luxury Buys to Invest In Now

by Lionel Rogers
35 of the Best Affordable Quiet Luxury Buys to Invest In Now

One of the biggest trends to come out of 2023, is actually, controversially, not really a trend at all. You may have heard the term “quiet luxury” a lot recently, …

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The 10 Best Le Labo Perfumes, According to Me

by Lionel Rogers
The 10 Best Le Labo Perfumes, According to Me

Look, I’ll be the first to admit that Le Labo’s iconic Santal 33 scent smells really good. In addition to owning a bottle myself, the fragrance has become so wildly popular over …

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35 of the Best Linen Pieces to Wear in Spring/Summer 2023

by Lionel Rogers
35 of the Best Linen Pieces to Wear in Spring/Summer 2023

Linen is a notoriously tricky fabric for retailers because it has the habit of looking like a crumpled mess in no time, but over the past few summers, fashion buyers are …

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