Stephen Curry is battling the clock to win over sneaker fans
By Bloomberg Published Feb 28, 2024 Time is running out for Stephen Curry. The star Golden State Warriors guard says he hopes to have four or five years left in …
Yeezy
Adidas slumps as weak profit forecast follows currency hit
By Bloomberg Published Feb 1, 2024 Adidas AG slumped after the German sports apparel maker said negative currency movements mean its profit this year will be less than half of …
Kanye West names Gosha Rubchinskiy as Yeezy’s creative director
Translated by Nicola Mira Published Dec 18, 2023 A year ago, following a media storm triggered by the anti-Semitic statements made by US artist-entrepreneur Kanye West, now known as Ye, …
In Olympics race, Adidas pursues edge in new sports
By Reuters API Published Dec 8, 2023 As sportswear rivals jockey for position ahead of next year’s Paris Olympics, Adidas is aiming to stamp its brand on smaller events such …
StockX trades soar by over 200% on Black Friday
Global online marketplace StockX said on Tuesday that trades soared by over 200% on Black Friday compared to the previous week. StockX trades soar by over 200% on Black Friday. …
Adidas gets €350 million Yeezy boost amid turnaround push
By Bloomberg Published Nov 8, 2023 Adidas AG made about €350 million ($374 million) in sales from Yeezy shoes in the third quarter as the company whittles down its inventory …
Adidas lifts guidance again after second Yeezy sneaker boost
By Bloomberg Published Oct 18, 2023 Adidas AG boosted its guidance for a second time in three months after selling another batch of Yeezy sneakers from its canceled partnership with …
Adidas boss regrets controversial comments about rapper Ye
By AFP Published Sep 22, 2023 The head of the Adidas group, who is shaken over his split with Kanye West last year, was forced to apologise after appearing to …
Kanye West didn’t mean antisemitic remarks
By Reuters Published Sep 21, 2023 Adidas CEO Bjorn Gulden has defended the artist formerly known as Kanye West, saying he didn’t think the divisive celebrity meant the antisemitic remarks …
Kanye West And Bianca Censori’s Epic Barefoot Summer Fashion Odyssey In Europe
LOS ANGELES, CA – MAY 13: Kanye West and Bianca Censori are spotted together on May 13, 2023 in Los Angeles, California. (Photo by Rachpoot/Bauer-Griffin/GC Images) Kanye West, also known …