Beauty brand Tarte is embarking on a global ‘Kindness Tour’ spanning 25 cities to celebrate its 25th anniversary.
The year-long tour, described as the ultimate celebration of beauty, kindness, and community, will feature charity-driven activations in each city, focusing on uplifting and supporting local communities across the globe.
Notably, the Tarte trolley pop-up will make surprise visits at retailers, host creator events, and generously give away goodies. Tarte will equally randomly select a local school in each city to shower deserving teachers and students with backpacks and school supplies, while also fulfilling wishlists.
Lastly, as a special highlight during the tour, Tarte will launch its first-ever International shape tape week, featuring the lowest-ever price of $15 on its three concealer varieties.
The Tarte Kindness Tour kicked off in Los Angeles on Wednesday at 7100 Santa Monica Blvd, followed by Dallas on Thursday at La La Land Kind Café. Additional stops in major cities will be announced throughout the year, with some being crowdsourced.
“In the world of beauty, it’s not just about looking good; it’s about feeling good and doing good. Our 25-city Kindness Tour is a testament to the power of positivity and giving back to the communities that have embraced us for a quarter of a century,” said Maureen Kelly, CEO & founder of Tarte.
“To all our tartelettes, you’ve been the driving force behind our success. This tour is our way of saying that you’re not just customers; you’re our extended family, and we’re here to make your world more beautiful, one act of kindness at a time.“
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