A new 17-word text message sent to Coles customers across Australia is causing widespread confusion.
Shoppers have taken to social media to share their concerns over the text, which appears to have been sent by Coles.
However a Coles spokesperson has confirmed that the message is in fact a scam, and is encouraging customers to avoid clicking on any links sent in the correspondence (see full statement below).
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In the fake text, Coles shoppers are told to “cash in” by tapping through to a website link.
It reads: “Howdy, Coles Rewards member! Your 3022 points are on their way out. Time to cash in, cobber!”
While many social media users were quick to identify the text as being a scam, others were confused by the use of the overly Australian term “cobber”.
“Cobber is such a strange term to seen in a scam text, wondering if this is actually authentic,” asked one.
Another said: “Confused by the use of the word ‘Cobber’. Is this real, Coles?”
A third wrote: “I’m assuming this isn’t you ‘Cobber’ and just another dodgy text.”
Coles responds
Coles has confirmed that this text is a “phishing scam” and was not sent by the supermarket giant.
“Coles advises customers to be aware of websites, competitions and other unsolicited communications that use the Coles brand without Coles’ permission or which promote Coles rewards in an attempt to appear legitimate,” the spokesperson told 7NEWS.com.au.
“These offers predominantly attempt to collect your personal details or financial information and Coles will never request personal or banking details in unsolicited communications.
“We encourage people to report any suspicious communication you may have received to the ACCC via their Scamwatch page.”
Coles customers are encouraged to familiarise themselves with the supermarket’s scam warning page.
Earlier this week, Coles customers were targeted with another scam post on Facebook encouraging customers to take advantage of a fake $3 Smeg kettle sale.