Although summer is still very much underway, the world of fashion has colder months on the mind. One after another, brands will soon begin to unveil their fall/winter campaigns, most of which will feature familiar faces from the worlds of music, modeling, and acting dressed in the season’s hottest styles. Prada has already kicked off the season with an actor-heavy photo set featuring Kodi Smit-McPhee, Benedict Cumberbatch, and Hunter Schafer among others in floral shots from Willy Vanderperre. But that’s just the beginning, and now that the campaigns have started rolling out, they won’t stop anytime soon. Check back here often as we track the latest surprise stars and eye-catching images of the fall/winter 2023 season.
The British Isles act as the setting for Burberry’s winter 2023 campaign, shot by brand favorite Tyrone Lebon on the Isle of Skye in Scotland and Giant’s Causeway in Northern Ireland. Models bundle up in cozy blankets, argyle sweaters, and trench coats, protecting themselves against the breeze coming off the sea. Daniel Lee’s debut collection for the British brand is on display, and the bright check patterns provide a brilliant contrast to the muted backdrop.
The inherently British collection pays homage to Burberry’s past, while simultaneously shepherding it into the future. The brand’s newly designed Equestrian Knight logo (originated in 1901) is front and center in the campaign, as is the new Burberry house color—knight blue—seen in the form of blankets and jackets throughout the images.
Fendi’s autumn/winter 2023 collection drew on none other than Delfina Delettrez Fendi, jewelry designer and great granddaughter to the house’s founders. Kim Jones was inspired by Delettrez Fendi, and her own styling of archival Fendi pieces. “It all started with Delfina,” Jones said in the show notes. “There’s a chicness but a perversity to the way she twists Fendi, which is what I love.”
The exploration and simultaneous rejection of gendered archetypes come into play as the utilitarian meets the feminine. The collection’s campaign, shot by Craig McDean, depicts this dichotomy—pairing lace-up leather boots, with soft blue sweaters. It also introduces the latest in Fendi’s accessory line, the Origami bag, which displays duality with its multi-use design, a trait Silvia Venturini Fendi calls “very Fendi.”
Benedict Cumberbatch and Hunter Schafer were joined by fellow world-renowned actors Kodi Smit-McPhee, Letitia Wright, and Li Xian to star in Prada’s fall 2023 campaign for the brand’s men’s and women’s collections. Beauty, care, and love were the values that inspired both the collection and campaign, principles epitomized by the tenderness of flowers. Each shot by Willy Vanderperre shows one of the campaign stars facing off against a respective life-sized flower while dressed in looks from the brand’s fall collection.
“Flowers themselves are ageless symbols of a beauty between the everyday and the extraordinary,” Prada said in a statement. They also represent dichotomy—“both fragile and strong, precious and quotidian, ephemeral yet eternal, each one unique.”
The choice of campaign stars was well thought out as well, depicting Prada’s longtime relationship with the world of cinema, as well as an actor’s ability to conjure up emotions such as tenderness and affection, which inspired the collection. “These figures’ mastery of their own craft enables them to evoke these feelings in both still and motion image—through words, action, even a glance,” the brand said.
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