The Rhode Lip Case is Back in Stock–Get The Cult Accessory Before It’s Gone.

Speaking exclusively to Vogue about the strategy behind the brand and its launches, she refers to Bieber as “the beauty whisperer,” someone who has an innate understanding of the beauty industry and what drives excitement, and–importantly–sales. Having worked symbiotically on the brand from conception to launch and beyond, they have always been united in their idea of how to engage with the consumer: “When we met, we both saw similar whitespace for what Rhode could be and felt like there was an opportunity in the market to create a brand focused on these curated skincare essentials that were minimalist, highly efficacious and using high-performance ingredients, but at an accessible price point. I came on board to help her build the brand and bring her vision to life.”

Ratner has previously held roles in marketing at both Michael Kors and Reformation before setting up her own LER Consulting business and coming on board with Rhode in 2020. This was before the brand launched in the summer of 2022, and Ratner puts the brand’s success down to both her and Bieber not coming from traditional beauty backgrounds, which has meant they could be disruptive and approach a brand (in both product and marketing) in new ways. “We are building Rhode not following a traditional playbook. We are making decisions that are steeped in data and consumer insights, but they are also intuitive without any preconceived notion of what a launch or product should be, so I think that has allowed us to stand apart,” she adds.

Speaking about the Lip Case specifically, she says, “we saw an opportunity to create a solution for a daily need. Our customer won’t go anywhere without their Peptide Lip Treatment, but it can be annoying to dig through your bag to find it or realize you left it at home. Since everyone has a phone glued to their hands, it was a natural fit to combine the two. The Lip Case is a product that marries both needs together in its simplicity.” It sounds so simple when it’s explained like this, and yet no one else has brought anything remotely close to market or sold their product in such an innovative way–the fact 200,000 and 400,000 people are on the wait lists for the Lip Case and Peptide Lip Tints, respectively, is testament to this.

So what is next for Rhode? The recently launched Rhode Kit of products housed in a covetable bubble bag has been another big moment, and there has been some teasing of some cheek color coming from Bieber’s Instagram, but if there is one thing that we can be sure of, it is that whatever comes next is destined to be your next beauty must-have.