DriveTribe never really found its stride, but the company was reimagined in 2022 with a focus on social media and YouTube. They’ve been particularly successful on the latter site as their videos quickly gain hundreds of thousands, if not millions, of views.
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To help keep that momentum going, DriveTribe is adding two new presenters. The first shouldn’t be much of a surprise as it’s Ben Collins, who used to play ‘The Stig’ on Top Gear during the Clarkson, Hammond, and May era.
Collins isn’t the only new addition as he’s being joined by Izzy Hammond, who is Richard Hammond’s daughter. She’ll be a presenter alongside her father and is being billed as an “upcoming personality in the world of social media.”
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While the two are new to presenting, they’ve already been on DriveTribe in the past. In particular, the company said Collins’ videos have already garnered over 1.6 million views and 30 million impressions.
Izzy first appeared on DriveTribe in October of 2023 and has been featured in several different videos since then. These have gained millions of views and even more impressions.
In a statement, DriveTribe’s Managing Director Dave Murdoch said “Ben Collins is an undeniable icon in the automotive world, seamlessly transitioning into an engaging and charismatic presenter since shedding The Stig’s helmet.” He went on to say that “Izzy Hammond brings a refreshing presence to our platform that resonates with both our team and viewers. We’re eager to see the fresh, new content our new additions will bring to the channel.”
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