Apple employees (in green) cheer as they welcome customers during the opening of Apple’s first retail store in India, in Mumbai.
Synopsis
Apple’s ramp up in India on both retail and manufacturing fronts marks a significant shift in its strategy. As it looks to de-risk from global supply-chain shocks, Apple also wants to engage directly with customers in India as it sees the world’s second-largest smartphone market as a major growth engine.
Apple was ready for India a quarter of a century back. But India wasn’t — until last week. On April 18, Apple CEO Tim Cook opened the doors of the company’s first retail store in India in Mumbai’s Bandra Kurla Complex (BKC), much to the excitement of the iPhone maker’s fans across the country. Cook, who posed for selfies and exchanged pleasantries with customers who had lined up outside the store amid the reverberating beats of dhol, later
BY
9 mins read, Last Updated:
Gift A Story
Share member-only stories with your friends or family and help them read it for free.
Gifting Limit Reached!
Hey , no more stories left for you to gift.
No worries! You will get a limit of 15 stories next month to share with your friends and family.
Gift This Story
Stories Left!
You can gift upto 15 stories in a month.
FONT SIZE
AbcSmall
AbcMedium
AbcLarge
SAVE
PRINT
COMMENT
Continue reading with one of these options:
Limited Access
Free
Login to get access to some exclusive stories & personalised newsletters
Login Now
Unlimited Access
Starting @ Rs120/month
Get access to exclusive stories, expert opinions & in-depth stock reports
Subscribe Now
Uh-oh! This is an exclusive story available for selected readers only.
Worry not. You’re just a step away.
Read this story for free.
Unlock your 30 days free access to ETPrime now.
Login to unlock
*No card details required.
To read full story, subscribe to ET Prime
Get Unlimited Access to The Economic Times
₹34 per week
Billed annually at ₹2499 ₹1749
Already a Member? Sign In now
Already a Member? Sign In now
Sign in to read the full article
You’ve got this Prime Story as a Free Gift
Rs 49 for 1st month
Then Rs. 1,749 per year
SUBSCRIBE NOW
Valid only with UPI, Credit & Debit Cards Autopay
Choose Payment Mode & Plan
–
–
–
Subscribe Now
(Credit card mandatory)
You can cancel your subscription anytime
–
–
–
Subscribe Now
(Pay Using Netbanking/UPI/Debit Card)
Netbanking, Credit & Debit Card
Subscribe with Google
₹399/month
Monthly
PLAN
Billed Amount ₹399
₹399
₹208/month
(Save 49%)
Yearly
PLAN
Billed Amount ₹2,499
15
Days Trial +Includes DocuBay and TimesPrime Membership.
₹399
₹150/month
(Save 63%)
2-Year
PLAN
Billed Amount ₹3,599
15
Days Trial +Includes DocuBay and TimesPrime Membership.
Get ET Prime for just ₹2499 ₹1749/yr
Offer Exclusively For You
Get Flat 30% Off
ON ET PRIME MEMBERSHIP
Avail Offer
Offer Exclusively For You
Get 1 Year Free
With 1 and 2-Year ET prime membership
Avail Offer
Offer Exclusively For You
Get 1 Year Free
With 1 and 2-Year ET prime membership
Avail Offer
Offer Exclusively For You
Get Flat 40% Off
Then ₹ 1749 for 1 year
Avail Offer
Offer Exclusively For You
ET Prime at ₹ 49 for 1 month
Then ₹ 1749 for 1 year
Avail Offer
Special Offer on ETPrime
Buy 1 Year Plan & Get 1 Year Free
Avail Offer
To Read the full Story, Subscribe to ET Prime
Sign in to read the full article
You’ve got this Prime Story as a Free Gift
Access the exclusive Economic Times stories, Editorial and Expert opinion
Unlock this story and enjoy all members-only benefits.
Denial of responsibility! Chronicles Live is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials, please contact us by email – chronicleslive.com. The content will be deleted within 24 hours.
