Quantitative research from gmail’s e-mail tracker Mailsuite has unearthed South Africa’s favorite social media apps in 2024. As it is, Electronics Hub revealed earlier in the year just how much time South Africans spend on screens. We are the undisputed champs of screen time, dedicating on average nine hours per day to our mobile phones, TVs and computer screens. Plus, the largest portion to social media doom scrolling, too.
Now, the latest data means we can reveal South Africa’s favorite social media apps in 2024 while we’re at it. According the BusinessLive, Mailsuite has analysed all the user ratings for social media and other communications apps on its Google Play app store. The firm then cross-referenced its findings with data-aggregation company SimilarWeb to collate the best and worst performing apps across the board. Therefore, we can now award South Africa’s favorite social media apps in 2024 …
Facebook is still one of South Africa’s favorite social media apps in 2024. Fast-rising TikTok in second place is stealing people away from X (formerly Twitter) thanks to its engaging and easily shareable short-form videos. Instagram walks away with the bronze medal in third place, although usage and popularity is slowly dropping as it faces competition from other new apps.
Just out of the medals in fourth is X although it has seen a sharp drop following Elon Musk’s takeover and numerous changes to the user interface. Business and professional networking app LinkedIn remains in the top five but also saw a steady drop off. On the opposite side of the scale, South Africa’s least-favortie app appears to be Reddit, coming in with the lowest ranking.
MESSAGING PLATFORMS
Messaging platforms are transforming the way we communicate, too. And while WhatsApp has the highest number of users globally, it’s not the top-rated worldwide or locally. In South Africa, Facebook Messenger comes out on top with the highest rating on the app store. While the worst-rated messenger app in Mzansi is Telegram. But do you think we should give our smartphones a rest and rather unplug? Let us know in the comments below …
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